markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Receive help with your data. Use a large enough list to sample test vendor accuracy.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

DiscoverOrg

JULY 6, 2016

Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker. Empower Your Sales Team Get A Free Sample of Our Data.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a company page on LinkedIn?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80