Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a company page on LinkedIn?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

MARCH 6, 2015

It’s a good idea to send along behavioral data like communications preferences. You might also add a LinkedIn profile URL to the record. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 21, 2011

A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Active social media outreach. No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit. A superb website, the core resource for engagement with buyers at all stages of the process.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80