Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. You want sales people selling, not entering data.

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Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

How can we motivate them to capture important data about the customers and prospects they are interacting with? Boil down the mission to just one or two key data points that reps are asked to collect and report. The post Troubleshooting your B2B marketing data problems appeared first on Biznology.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 21, 2011

Enhance its interactivity by adding downloadable content in exchange for registration. A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. A superb website, the core resource for engagement with buyers at all stages of the process. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80