SmartBug Media

SEPTEMBER 4, 2023

This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce). When integrating CRMs like Hubspot and Salesforce, it's crucial to be mindful of API rate limits and consider the data volume.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Append your data. Assess and improve data collection methods. The New Solution: Ongoing B2B Marketing Data Hygiene.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? This will help you determine whether or not your new technology is living up to expectations.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. To mitigate risk, let’s learn a little bit more about how they work. Types of Spam Traps.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It also helps improve lead scoring, allowing you to identify the most promising prospects.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. After implementing better routing, teams work more cohesively and with less conflict.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. These profiles help recruiters and hiring managers build targeted recruiting strategies, like a dedicated talent pipeline. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Martech

MAY 8, 2023

Birthday emails offering small freebies, exclusive discounts or offers and ideas for using a brand’s products to help with a celebration are all effective ways for brands to build connections with their users. Dig deeper: What is marketing automation and how can it help B2B marketers? They are not collecting the right data at al.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Litmus

SEPTEMBER 13, 2022

Once you know how to calculate email click-through rates and have set the appropriate benchmarks for your campaigns, you can start evaluating what’s working—and where you can improve. Data hygiene. Inaccurate data can also cause you to lose your subscriber’s attention long before they consider engaging. .

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. But how does it work? Let’s unpack that next.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

MAY 7, 2021

When Lyon and his SDRs, Reed Newcomer and Rachel Gilkes, found out that John, their first prospect, had worked on an apple orchard, they had the perfect opening for the initial outreach email: Subject: “Cherries, Apples, and Data”. Either way, I would love to connect before I’m at the mothership next month. Best regards, Andrew Lyon.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Martech

JANUARY 11, 2023

Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity. These benefits include: Increased marketing efficiency. Improved lead conversion and ROI.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Work Management Automation 83

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? This will help you determine whether or not your new technology is living up to expectations.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JANUARY 28, 2019

If the two concentrations work independently, the end result is resentment and frustration—ultimately impacting your ability to generate revenue. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data. Technographic Data. Sales Enablement.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? So marketing is better positioned to maintain clean data.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

The Point

NOVEMBER 29, 2017

And yes, these new technologies can help fuel success, to be sure, but they can also be a crutch that prevents companies from addressing the very basic, block-and-tackling tasks that form the foundation for demand generation success. Know What’s Working. Yes, there are technologies that will help. If we only had ABM, you hear.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Litmus

OCTOBER 21, 2022

But if your email never hits the inbox, all that hard work can be for nothing. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. IP address: Helps computers find each other on the internet. Sender reputation, authentication and infrastructure.

Deliverability 118

Deliverability CAN-SPAM Domain Data Hygiene 118

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Feed Salesforce the best (and freshest) data with ZoomInfo Enrich.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Litmus

APRIL 25, 2022

As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. We have outlined the top five priorities for successful email marketing programs to help create consistency and conversions. Email deliverability. Create a pre-send checklist.

Email Marketing 100

Email Marketing Deliverability CAN-SPAM Data Hygiene 100

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

FEBRUARY 12, 2019

Fortunately, we’re here to help. All of these steps work together to produce your ideal outcome— an increase in revenue. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Let’s get into it! What is lead management? 7 Tips for Improved Lead Management.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

SalesIntel

AUGUST 11, 2021

Will you try selling him an email marketing platform just because you think it might help him? That’s where data comes in to help you with hitting right on the dartboard every time. That’s where data comes in to help you with hitting right on the dartboard every time. What Type of Data is Right for Your Company?

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. You tried and tried but no tactic seems to be working?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption. What do they do differently?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Anteriad

JANUARY 20, 2023

But don’t worry, we’re here to help you boil it down. Keep reading for what you need to focus on when creating your data strategy. How you plan to use data What use cases are you trying to execute with data? Answering this question first will help the entire process run more smoothly.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

MARCH 8, 2022

A LeadJen study showed that SDRs wasted an average of 27% of potential selling time following bad data, resulting in a loss of more than $20,000 in productive sales time per year for each SDR. To understand what’s going on, start with an audit that helps define your business’ data strategy: 1.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SmartBug Media

DECEMBER 7, 2020

If there are files involved, you should document the layouts of the file, where the individual fields should map to in each target system, and any transformation of the data that is needed. To help with design and testing, it may be helpful to take the business requirements and create a traceability matrix.

Planning 94

Planning Data Hygiene Design Rules 94

Martech

JANUARY 5, 2022

Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C. Data hygiene is certainly important in both contexts, too. Thus, they’re generalists, in a sense, when it comes to individual components and they help orchestrate the bigger picture. Why we should care.

Industry CMS 104

Industry CMS B2B Data Hygiene Marketing Automation Services 104

Zoominfo

JUNE 28, 2018

By tapping into the vast reach of the Internet, The Staffing Stream will help you in real time so that you can be better informed, more connected and do your job even more effectively. Their website contains an array of resources to help recruiters fine-tune their own strategies. Perry-Martel International. 6. Echogravity.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170