Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. As a result, businesses are forced to rethink their data structure to accommodate both teams.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Your data need ongoing care and maintenance in order to stay current.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. The Old Solution: A B2B Data Audit. Once you’ve completed your initial data audit, your job isn’t complete.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. These profiles help recruiters and hiring managers build targeted recruiting strategies, like a dedicated talent pipeline. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Knowing what data points to access, how to store and use consumer information, and ways to routinely “clean” your data can take your email marketing personalization to the next level.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

InsightSquared

JUNE 16, 2020

Sales rarely follows a linear path. Fortunately, many sales teams are improving coaching and executing using the new Guided Selling technology. While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. We’ll talk about some of those data services below.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Martech

JANUARY 11, 2023

They are creating short lists of vendors by researching brand websites and social channels without ever speaking to a sales rep. Being effective in this environment means marketers must be creative, targeted and aligned with sales goals; they must also have visibility into buyer attributes and behaviors.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Work Management Automation 81

Zoominfo

MAY 7, 2021

His background in entertainment sales for hotels made for a less-than-smooth transition into data and software, which is what led our CEO, Henry Schuck, to celebrate Lyon’s first closed-won deal by blasting “I Can’t Wait to Be King” from the Lion King — in French — throughout the sales floor. That was my personal motivation.”.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. There are also people needed on the team to execute tactical strategies in, for instance, how to use data to execute personalized messaging, she said.

Data Hygiene 111

Data Hygiene Ad Building Marketing Automation Services Marketing Management 111

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 12, 2019

Fortunately, we’re here to help. Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. What happens when your data source and CRM don’t sync up? Here’s what happens: sales reps spend countless hours jumping between systems—copying and pasting information.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

OCTOBER 26, 2020

Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. This data tends to decay from inaccuracy, outdated, coming from an unreliable source, or aging out.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

The Point

NOVEMBER 29, 2017

And yes, these new technologies can help fuel success, to be sure, but they can also be a crutch that prevents companies from addressing the very basic, block-and-tackling tasks that form the foundation for demand generation success. Create a content map – one that maps existing content by audience sector and sales stage (early, mid, late).

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

MLT Creative

OCTOBER 25, 2011

Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. False intelligence. Annoyed prospects or customers.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% increase in sales productivity and a 12.2% ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). Marketing automation drives a 14.5% reduction in marketing overhead ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

SalesIntel

AUGUST 11, 2021

Will you try selling him an email marketing platform just because you think it might help him? That’s where data comes in to help you with hitting right on the dartboard every time. That’s where data comes in to help you with hitting right on the dartboard every time. What Type of Data is Right for Your Company?

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Free Trial What happens when your data source and CRM don’t sync up?

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption. What do they do differently?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130