Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Customer Experience Matrix

APRIL 1, 2009

I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Social/lead profile integration.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Martech Advisor

NOVEMBER 27, 2019

Contact management: contact management is a basic feature offered by most CRM automation softwares to help manage contact data for prospects and customers with fields such as name, email, contact details, social profiles, company details etc. Facilitate CRM automation integration with social channels. Salesforce Sales Cloud.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

direct, referral, social media), and lead source details for the specific source (e.g. Unify your data around the customer. Paul Green, Director of Global Demand Center at Extreme Networks, works in an environment with dozens of MarTech tools powering his team and encourages a customer-centric view to data management.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

B2B Marketing Zone Posts

AUGUST 3, 2010

The following are the top items from featured sources based on social signals. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Renewed focus on data quality. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100