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Predictions for B2B digital marketing in 2013

Biznology

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.

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5 Ways to Grow Revenue – Without Selling a Marketing List

AccuData

Perform address hygiene and suppress unwanted addresses. Coordinate banner and Facebook advertising with postal campaigns. Provide data visualization for clients with multiple locations. Provide Data Hygiene. Add demographic intelligence and contact information to a database file.

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7 Ways to Optimize Your Lead Management Process

Scoop.it

Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service. Maintain Your Database.

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4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Moz

So today I'm going to be talking to you about data hygiene. So that means that you've got this huge gap of who knows when this stuff happened, and your data will never line up. Then Facebook has a completely different attribution window. I am President and partner at Kick Point. Sometimes it's one of these four things.

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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. We discussed social media briefly; they aren’t using social data (e.g.

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How to Build the Ultimate Sales Prospect List

Zoominfo

Platforms like Twitter, LinkedIn, Facebook, and Instagram are no longer reserved for your daughter’s selfies or live Twitter updates of the latest drama unfolding on The Bachelor. In fact, each of these platforms has proven to be a viable business tool. These tools range from simple to advance, pricey to inexpensive.