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Data Hygiene


The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential


And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Key enter the data correctly in the first place.

Keep It Clean: Tips for Ensuring Data Hygiene

Sales Intelligence View

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data Today’s post is from Gaurav Gupta, Manager, Profe […].

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months. Receive help with your data. But, cheaply acquired data is often the most expensive – it can be rife with inaccuracies.

Q3 Market Intelligence Accuracy Benchmark Results Are In

Sales Intelligence View

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Ever wonder if that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Our […].

6 important data points to record on your customers


Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data. Demographics data includes: Age. Transactional Data. User Experience Data. Gender.

6 thorny data problems that Vex B2B marketers, and how to solve them


Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. box address.

Is Your Data a Trick or a Treat?

Sales Intelligence View

Or are you so confident in your data that digging into lead data is like digging […]. Market Intelligence b2b data crm data crm data health data accuracy data assessment data clean data cleanliness data decay data hygiene data targeting market intelligence Marketing Data Sales Intelligence target data

How Clean is Your Database?


They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

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How Clean is Your Database?


They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

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How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

B2B Data Hygiene: It Pays to Scrub Your Lists

B2B Ideas @ Work

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications. Holding on to dirty data can clog up your marketing efforts and your opportunities. A CEO changes every minute.

Troubleshooting your B2B marketing data problems


Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. It’s a good idea to send along behavioral data like communications preferences. Keep everything data stamped.

Five Ways B-to-B Marketers Need to Change Their Game


These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. No more. But there’s more.

Beware of dubious data providers: a 9-point checklist


As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. Do they claim some kind of guaranteed level of the accuracy for their data? (Photo credit: Tim Morgan). I am, and I hate it.

Data Hygiene: Real Results Pt.1

B2B Lead Blog

Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

Data Hygiene: Real Results Pt.2

B2B Lead Blog

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

destinationCRM: “Make Sure Your CRM is Well Informed”

Sales Intelligence View

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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Data Hygiene: Real Results Pt. 4

B2B Lead Blog

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

Data Hygiene: Real Results Pt. 3

B2B Lead Blog

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare? Find out with

Data Hygiene: Real Results Pt. 5

B2B Lead Blog

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

The Evolution of Sales and Marketing Ops


These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Marketing and Sales Operations today are more than just plumbers. Strategic Marketing B2B Sales

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

A Scorecard for B2B Marketing Operations [Download Evaluation]


It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Most of the pieces of martech above integrate with another piece in some way, whether that’s through a direct API connection or another form of data tracking. Messy data is useless data.

B2B Marketers Struggle to Maintain Accuracy and Quality of Data

KoMarketing Associates

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics. A quarter of marketers (25 percent) only perform data hygiene practices quarterly.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons. But it’s not quite as simple as it may seem. You can’t just switch ESPs at a moment’s notice. Suppression Lists.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing


They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Also responsible for data hygiene, they structure the reporting processes and evaluate overall return-on-investment. Are you a unicorn?

Graymail: Navigating Email Purgatory


List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. Is legitimate.

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Infer’s Automated Form Monitor for Marketing Operations


Supplying test values will prevent the plugin from creating dummy leads and otherwise undermining data hygiene. Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. How to Use Infer’s Automated Form Monitor Plugin. Form Page URL. Form Action URL.

Is Your Marketing Data Unreliable?

Sales Prospecting Perspectives

Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. The report looks at four key best practice areas regarding B2B data: record duplication, record completeness, email deliverability and phone connectability. More than 25% of data quality problems are caused by customer data entry errors, costing U.S.

Predictions for B2B digital marketing in 2013


My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. Renewed interest in data hygiene. So enough about big data.

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Tokens are powe rful for scalable, data-driven marketing program setup. Data Quality. Facebook).

CMO's Organizational Readiness Indicators for Multi-Touch Attribution


Metrics provided by individual platforms are siloed -- they work within themselves but never reach outside themselves to compare, contrast, or syndicate data from other programs. Their data is reported independently of the other data in the mix. As a result, marketers also risk reporting inaccurate cost-per-lead numbers because their data sources aren’t integrated.

Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"


When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route. Use these reporting tools to collect top-of-the-funnel metrics like impressions and CTR, as well as preliminary lead conversion data. First, attribution data tracking pulls together a comprehensive data set on an individual touchpoint level.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns


Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis.

How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Time to give them that option.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns.