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Data Hygiene

Salesfusion

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough.  In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.”  Dun & Bradstreet reports regularly on how quickly B2B data degrades.  Key enter the data correctly in the first place. among new businesses.

Keep It Clean: Tips for Ensuring Data Hygiene

Sales Intelligence View

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data Today’s post is from Gaurav Gupta, Manager, Profe […].

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months. Receive help with your data. But, cheaply acquired data is often the most expensive – it can be rife with inaccuracies.

5-Step Data Fitness Checklist

Sales Intelligence View

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan. If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions. And […].

Even Santa Knows the Importance of Data Fitness

Sales Intelligence View

Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygieneSo I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. trimmed in white fur. He […].

Q3 Market Intelligence Accuracy Benchmark Results Are In

Sales Intelligence View

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Ever wonder if  that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Our […].

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more! A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. You can follow along here and they also have a Linkedin group as well. But, in case you miss one the folks at B2B Marketing Asia , have curated some of the chats using Storify. Thanks for doing this!

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions.  Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. box address.

Is Your Data a Trick or a Treat?

Sales Intelligence View

Or are you so confident in your data that digging into lead data is like digging […]. Market Intelligence b2b data crm data crm data health data accuracy data assessment data clean data cleanliness data decay data hygiene data targeting market intelligence Marketing Data Sales Intelligence target data

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How Clean is Your Database?

Act-On

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

How Clean is Your Database?

Act-On

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Keep everything data stamped.  4.  We want our sales people to be selling, and keep administrative tasks to a minimum.

B2B Data Hygiene: It Pays to Scrub Your Lists

B2B Ideas @ Work

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications. Holding on to dirty data can clog up your marketing efforts and your opportunities. False intelligence.

Beware of dubious data providers: a 9-point checklist

Biznology

Are you hounded by email pitches offering access to all kinds of prospective business targets?  I am, and I hate it.  As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen.  Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus.    It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses. (Photo credit: Tim Morgan).

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information.

destinationCRM: “Make Sure Your CRM is Well Informed”

Sales Intelligence View

Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm

Data Hygiene: Real Results Pt.1

B2B Lead Blog

Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

Data Hygiene: Real Results Pt.2

B2B Lead Blog

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

Data Hygiene: Real Results Pt. 4

B2B Lead Blog

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

Data Hygiene: Real Results Pt. 3

B2B Lead Blog

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare? Find out with

CRM and the Marketing Database: Data hygiene and more

OnPath

We spoke with three industry thought leaders and database marketing vendors about how to manage that valuable yet unwieldy asset -- data -- and what topics they thought B2B marketers should be paying attention to in 2011. How important is data to B2B marketers? Data hygiene is critical. By David Kirkpatrick , Reporter at MarketingSherpa. Topic #2. Topic #3. Topic #4.

Data Hygiene: Real Results Pt. 5

B2B Lead Blog

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

Graymail: Navigating Email Purgatory

Act-On

List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. Is legitimate.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Predictions for B2B digital marketing in 2013

Biznology

It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing

bizible

They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Also responsible for data hygiene, they structure the reporting processes and evaluate overall return-on-investment. Are you a unicorn?

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. 2.

Is Your Marketing Data Unreliable?

Sales Prospecting Perspectives

Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. The report looks at four key best practice areas regarding B2B data: record duplication, record completeness, email deliverability and phone connectability. More than 25% of data quality problems are caused by customer data entry errors, costing U.S.

The Long Term Value of an Email Marketing Welcome Programme

It's All About Revenue

Using data and this trigger-based approach, brands can create tailored welcome programmes that build a strong ongoing relationship with the customer. However, to do this successfully good data hygiene is also essential. For example, as customers sign up to an email mailing list, the brand can implement validation to ensure that the data being captured is accurate. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. To do this, brands should also look to understand channel preferences.

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The Blame Game : Open Rates vs Deliverability

Act-On

Key points to consider here: Buying purchased data is not an industry best practice and can lead to many deliverability issues. Data hygiene providers, like Webbula, can eliminate email addresses that can cause issues. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. But blaming the ESP may be the wrong response.

3 Ways to Navigate the MarTech Landscape

Modern B2B Marketing

For example, understand your data flow, rules, and data hygiene processes. Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. love it! Pride:   MarTech is real. ”).

The Act-On Email Deliverability Glossary, Part 1

Act-On

Data Hygiene. The process of keeping data clean and up to date. Unmaintained or outdated data is known to cause deliverability issues. See Act-On’s The EU Data Protection Overview for details by country. The associated data can include date and time, details of the mail server, and details of the bounced message (e.g. Look for Part 2 next week. Definition.

How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Time to give them that option.

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

Marketing Action

This makes it critically important to continuously monitor and update the hygiene of your lists.  Establishing and maintaining good email hygiene practices is absolutely imperative to the long-term success of your marketing campaigns as well as overall deliverability. One way to keep your hygiene up to par within the ever-changing email ecosystem is to regularly clean your lists.

Why Companies Don’t Market to Their Customers

ANNUITAS

Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer.  In one recent meeting I had, one of the operations folks said, “Let’s just hope a customer does not ask one of our reps what products they own, because we could not tell them.”. These issues stem from a fundamental lack of data governance across the organization.  Lack of Demand Generation Focus. Lack of Analytics.

3 Lead Management Questions Sales will Ask Marketing

It's All About Revenue

We use prospect and customer data to create highly targeted lead nurturing programs. So we depend on keeping the data accurate through every stage of the buying cycle. Good data hygiene from both sales and marketing is a must. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. But these challenges make us sharper.

Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013

Sales Prospecting Perspectives

Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. According to their The State of Marketing Data 2013 , the average overall score for organizations was only 2.7, which fell inbetween having "Unreliable" data and "Questionable". couple of highlights include: m ore than 25% of data quality problems are caused by customer data entry errors, costing U.S. Now, on to this week's recap. Tuesday, February 19, 2013. Wednesday, February 20, 2013.

Why Don’t We Market To Our Customers?

ANNUITAS

Lack of Data Governance. Data sits in different parts of the organization, CRM systems are full of duplicates, finance has their own database that consists of procurement contacts and there is no one database that provides a holistic view of the customer.  In one recent meeting I had, one of the operations folks said, “Let’s just hope a customer does not ask one of our reps what products they own, because we could not tell them.”. These issues stem from a fundamental lack of data governance across the organization.  –          What is the data hygiene process?

4 Steps for Better Lead Generation

Marketing Action

Companies face multiple marketing channels and fragmented media, which makes management tough and data collation difficult. Best-of-breed marketers are using automation and strategic initiatives to make sense of the confusion, consolidate data into contact histories, and gain control of their programs. 2. What’s your single biggest marketing headache? higher than 2012.

Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

It's All About Revenue

Best Data Activation (formerly Best Data Orchestration) - Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to instrument a process and activate the data. It’s about that time again, to strut your marketing stuff and vie for a Markie Award!

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

Good list hygiene practices improve deliverability and help to prevent your clients from getting flagged as spammers. Mom was Right, Hygiene is Essential. Prior to sending, email data hygiene services will clean your lists to ensure you’ll be using only the most accurate data. Purchasing Lists. For a quick start, you can look into buying lists. Where’d They Go?

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