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Data Hygiene


The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential


And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough.  In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.”  Dun & Bradstreet reports regularly on how quickly B2B data degrades.  Key enter the data correctly in the first place. among new businesses.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months. Receive help with your data. But, cheaply acquired data is often the most expensive – it can be rife with inaccuracies.

Keep It Clean: Tips for Ensuring Data Hygiene

Sales Intelligence View

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data Today’s post is from Gaurav Gupta, Manager, Profe […].

6 thorny data problems that Vex B2B marketers, and how to solve them


Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions.  Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. box address.

Q3 Market Intelligence Accuracy Benchmark Results Are In

Sales Intelligence View

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Ever wonder if  that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Our […].

Troubleshooting your B2B marketing data problems


Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Keep everything data stamped.  4.  We want our sales people to be selling, and keep administrative tasks to a minimum.

How Clean is Your Database?


They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

B2B Data Hygiene: It Pays to Scrub Your Lists

B2B Ideas @ Work

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications. Holding on to dirty data can clog up your marketing efforts and your opportunities. False intelligence.

How Clean is Your Database?


They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important? There are several companies that help marketers validate their data before sending to it. How do you do this?

Is Your Data a Trick or a Treat?

Sales Intelligence View

Or are you so confident in your data that digging into lead data is like digging […]. Market Intelligence b2b data crm data crm data health data accuracy data assessment data clean data cleanliness data decay data hygiene data targeting market intelligence Marketing Data Sales Intelligence target data

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Beware of dubious data providers: a 9-point checklist


Are you hounded by email pitches offering access to all kinds of prospective business targets?  I am, and I hate it.  As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen.  Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus.    It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses. (Photo credit: Tim Morgan).

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Five Ways B-to-B Marketers Need to Change Their Game


These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

Data Hygiene: Real Results Pt.1

B2B Lead Blog

Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

Data Hygiene: Real Results Pt.2

B2B Lead Blog

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

destinationCRM: “Make Sure Your CRM is Well Informed”

Sales Intelligence View

Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm

Data Hygiene: Real Results Pt. 4

B2B Lead Blog

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

Data Hygiene: Real Results Pt. 3

B2B Lead Blog

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare? Find out with

Data Hygiene: Real Results Pt. 5

B2B Lead Blog

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

Graymail: Navigating Email Purgatory


List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. Is legitimate.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Predictions for B2B digital marketing in 2013


It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing


They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Also responsible for data hygiene, they structure the reporting processes and evaluate overall return-on-investment. Are you a unicorn?

Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"


When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route. Use these reporting tools to collect top-of-the-funnel metrics like impressions and CTR, as well as preliminary lead conversion data. First, attribution data tracking pulls together a comprehensive data set on an individual touchpoint level.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns


Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis.

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How To Adopt ABM Predictive Analytics at Your B2B Organization


These insights allow marketers to use real-time data to inform current campaigns, based on forecasts for the future of those strategies. Directors understand how strategy iterations will be directed by predictive data. If you’ll notice, there’s a strong theme for data integration across tech platforms, as this serves to facilitate data hygiene and marketing planning.

Infer’s Automated Form Monitor for Marketing Operations


Supplying test values will prevent the plugin from creating dummy leads and otherwise undermining data hygiene. Infer’s Automated Form Monitor , which is a simple WordPress plugin, helps marketing operations teams periodically test their site forms to ensure they’re operating properly. How to Use Infer’s Automated Form Monitor Plugin. Form Page URL. Form Action URL.

Is Your Marketing Data Unreliable?

Sales Prospecting Perspectives

Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year, Netprospex provided a comprehensive assessment of the health of B2B marketing databases. The report looks at four key best practice areas regarding B2B data: record duplication, record completeness, email deliverability and phone connectability. More than 25% of data quality problems are caused by customer data entry errors, costing U.S.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. 2.

The Blame Game : Open Rates vs Deliverability


Key points to consider here: Buying purchased data is not an industry best practice and can lead to many deliverability issues. Data hygiene providers, like Webbula, can eliminate email addresses that can cause issues. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. But blaming the ESP may be the wrong response.

The Act-On Email Deliverability Glossary, Part 1


Data Hygiene. The process of keeping data clean and up to date. Unmaintained or outdated data is known to cause deliverability issues. See Act-On’s The EU Data Protection Overview for details by country. The associated data can include date and time, details of the mail server, and details of the bounced message (e.g. Look for Part 2 next week. Definition.

3 Ways to Navigate the MarTech Landscape

Modern B2B Marketing

For example, understand your data flow, rules, and data hygiene processes. Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. love it! Pride:   MarTech is real. ”).

How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Time to give them that option.