Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

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Biznology

NOVEMBER 5, 2018

So when marketers shy away from taking ownership of their company’s data strategy, and feeling personally connected to the need for data hygiene, I get mad. Where else are people’s titles and job roles changing constantly? I’ve ranted about this quite recently , so I should probably shut up. But I can’t help myself.

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Biznology

MAY 22, 2017

One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services. She specializes in B2B prospecting, and operates a multi-language call center in Ireland that calls into the EU and the Middle East.

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Biznology

AUGUST 26, 2016

Once you have the data, it’s important to invest time into keeping it current and secure. Data hygiene is an often overlooked part of collection and management. From there, you can take steps to reduce or eliminate the issues that are causing customers to leave.

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Biznology

FEBRUARY 28, 2014

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' I’d say that any vendor who gets more than one or two wrong answers should be avoided. Any other ideas out there?

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Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. I encourage readers to add their own. .

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Biznology

JANUARY 30, 2015

The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

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