KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? This was followed by YouTube (75 percent) and Instagram (53 percent). Among the most used platforms, Facebook leads the way, with 82 percent saying they use it at least once per week.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. 18%) now goes toward social media.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

JANUARY 19, 2021

In terms of investment in digital platforms this year, the majority of marketers (54%) said that they will increase how much they put into YouTube, while 34% said that they will at least contribute the same amount they’ve been putting into it thus far.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

JANUARY 25, 2019

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. . They can be customized when they are eligible to show as well. Close rate, average order value, and customer lifetime value help show the quality of leads. Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

AUGUST 9, 2019

Finding Target Customers through Social Media Marketing. Marketers have shown an interest in investing in social media in the past, but are their target customers really on platforms, such as Instagram? In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent).

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

FEBRUARY 6, 2018

Understanding a generation’s preferences may help when it comes to utilizing social media platforms for marketing, such as YouTube, according to previous research. That being said, marketers still dedicate their video advertising budgets toward other generations versus Baby Boomers.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

KoMarketing Associates

JANUARY 19, 2017

The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. This data suggests that digital marketers may be able to reach customers through these specific social media outlets.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

JUNE 22, 2017

In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. Video for Mobile Marketing Initiatives and Customer Mapping. Previous research shows that marketers are turning to video content for a wide variety of needs, ranging from mobile marketing to customer journey mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. When appealing to business customers, that audience needs to know that your product or service will truly enrich their business in some way.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. So keep the visual simple and consider increasing the text size of the captions. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

AUGUST 27, 2019

Custom Images. Outside of sharing information from influencers, it’s important for B2B companies to also provide help and support to current and new customers that are asking questions or looking for company assistance. It’s a place to make connections and build customer trust and loyalty. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 5, 2015

If you have the same questions from customers over and over again about products and services, it may be time to create a video tutorial about it. According to KoMarketing’s B2B Website Usability Survey , 36% of participants said that customer testimonials are “must-haves” when it comes to B2B vendor websites.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. While it was certainly fun to make, Matt V. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

APRIL 23, 2019

Failure to do so can result in fines by governing organizations and angry customers that are upset with the messaging or confused by the content. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog. What Should We Be Posting?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 25, 2019

Customer spotlights or interviews. Facebook is likely the largest live streaming social media platform, outside of YouTube. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Guidebook to help customers make a decision. Company news announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. These assets include Attribution Models, Audience Definitions, Channel Groupings, Custom Reports, Dashboards, Goals, and Segments.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. AdWords Customer Match. Conclusion.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 3, 2015

As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. As a business, it’s your job to answer the questions of your customers and FAQFox finds those questions for you. Live Chat / Customer Support.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

AUGUST 18, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. So keep the visual simple and consider increasing the text size of the captions. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JULY 11, 2019

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. Don’t use a YouTube link, for example.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MARCH 6, 2013

Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%). The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 26, 2017

This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session : Creating a Customer-Driven Content Strategy. Session Overview : A truly customer-centric content strategy must go beyond basic keyword research. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

SEPTEMBER 5, 2017

Additional areas of opportunity – what about customer service and support? In this scenario, tactics for communication, research, and content development may be radically different (than those specific to customer acquisition). Brand development – what about awareness building, thought leadership, or relationship building?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Meet Customers Where They Are. More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 14, 2015

For me, it’s “helping brands reach, engage and convert new customers.” ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. Wisestamp is a customized signature for e-mail and social media marketing. SIMPLE MARKETING TACTICS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 19, 2014

With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. With so many channels and new ways for customers to find your business, integrating efforts has never been more important.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

OCTOBER 12, 2015

Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MAY 23, 2017

Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. Answer the Questions People Are Asking. It’s clear that Twitter is a network for asking and receiving.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 25, 2016

This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. This type of research triggers valuable ideas and will help position a company’s brand as an excellent resource for potential customers in the awareness phase. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

APRIL 9, 2012

However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) and offer users a “better, more intuitive experience,” has brought about more than just public outcry. It’s raised the question: How comfortable are we with personalized search ?

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

SEPTEMBER 11, 2017

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. Video Marketers Continue to Thrive on Social Networks.

Youtube 139

Youtube Marketing Report Video Marketing Planning 139