Digital B2B Marketing

APRIL 11, 2011

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. Many are customers already!! My next computer will likely be a Dell because of that experience, not because of my navigational search. How important is search as a navigational tool? That’s a lot of navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JULY 31, 2013

YouTube (46.4%). A potential customer will search by category on Yelp and find your listing. Customers will check in on Foursquare. According to ComScore, these were the top 10 apps in use in 2012. Facebook (with an estimated reach of 76% of US smartphone users). Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100