Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. With her support, we easily were able to meet everyone’s customer-perceived value. It’s called value marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 34% of small businesses use social media to engage and converse with customers. 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

APRIL 1, 2020

Google Cloud offers GSuite customers an enhanced version of Hangouts. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Panopto is inviting companies to try their corporate video management approach— dubbed “Enterprise YouTube” — free for three months.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? Presents a true-to-life situation facing the target customer. ? Uploaded to YouTube + other platforms. ? Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling.

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. Then the fun begins.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. Panopto calls their approach an “Enterprise YouTube” for corporate video management. Author Jesse Ariss suggests getting started with a technique that’s amazingly simple: update the thumbnail!

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Now there’s micro-influencer marketing. All for value for value.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 20, 2010

And someone from the audience asked a great question, "Can experimental marketing alienate your customers?". If your insurance agency is considering a titillating ad to run on YouTube, I might say, go slow. If care about your customers' feelings more than your own, it will show. And you'll end up alienating very few people.

Paid Search Agency 80

Paid Search Agency Wikipedia Advertising Agencies Internet Marketing 80

Biznology

JANUARY 15, 2020

A transcription under a YouTube video embedded on your website boosts the page’s search ranking. If you need to educate customers, you might be interested in this Evidence of Improving Knowledge Retention with Interactive Video. Worth noting for LinkedIn updates. More captions and transcription. Captions increase accessibility.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

AUGUST 3, 2018

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. You start by selecting a video on the web — your website or a video hosting platform like YouTube. Then you add pre-made interactions.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Biznology

MAY 1, 2018

While social media can and does act in the service of customer relations and customer support, it should also be a place where you can tout your wares. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you. Social Media Automation. Social Media Strategy.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 20, 2018

They can measure lots of customer activity and read the tea leaves for good signs–social shares, inbound links, page views. But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. This investment is in analytics. Hey, they are all good signs. They aren’t money.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates. The bad news? The good news? You don’t need to!

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

AUGUST 2, 2019

However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold competing views of what customers really want to know. Don’t just upload your video to YouTube and wait for viewers to show up. Short videos about technology are great for sales and marketing.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Biznology

MAY 19, 2014

41% of customers are winning customers using social media (source: Search Engine Journal). 41% of customers are winning customers using social media (source: Search Engine Journal). 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

NOVEMBER 12, 2018

You can use them to really get ahead when it comes to engagement and customer service on your website. Don’t make the mistake of thinking that automated bots can’t help your website’s customer service efforts. They have been gaining popularity in social media channels for a couple of years now. Your Chatbot Can Be an Assistant.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. A record 8 million people logged into YouTube at the same time to watch Felix Baumgartner jump from the edge of space earlier this year. Your customers increasingly expect you to include rich visual content as part of their experience online.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. Forget about video!

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

MAY 19, 2015

Actually, Madda Fella is really underutilizing their YouTube site. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 28, 2016

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. Your customers are used to clicking their phones—give them a chance to learn more about your solutions. That may be about to change. Now anybody in your company can make an existing video interactive in a few minutes.

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

Biznology

MAY 12, 2015

YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. And it’s also the best way pander to Google as YouTube is a Google property. Let people get to know you, get to know your staff, your products, and the people who buy and use them.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

JULY 28, 2015

Whenever I find a page, I go to source, scrape the blogs and Twitter profiles using some mad Regex, and then I take those 50-record text lists and put them right with my SM2 and Inkybee lists and then upload all the URLs (blog, Twitter, YouTube , Instagram, Facebook , Google+, etc) into GroupHigh’s Import URLs tool, which does limit you to 1,000 (..)

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MAY 16, 2016

Take the queries and keywords you’ve come up with and plug them into not just Google, but others such as Bing, YouTube, DuckDuckGo, and others (who knew AskJeeves and Dogpile still exist?). So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter?

Keywords 133

Keywords Research SEO Adwords 133

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JULY 7, 2015

Post all Youtube uploads to Linkedln. Share YouTube videos you like on Tumblr. Each pre-made recipe is only par baked — you can customize many of the above to your explicit needs. Post Feedly Saved Items To Linkedin. Post WordPress blog posts to LinkedIn. If you create a Bitly link then post it on Linkedin.

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JUNE 8, 2010

Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Tags: Social Media Marketing businessandeconomy promotion sitepromotion youtube. Image by DavidErickson via Flickr. Do you write a blog? Most people don't, and when I ask why, they say, "Because I have nothing to say."

Youtube 80

Youtube Tagging Social Media Promotion 80

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. Will your customers find you there? LinkedIn and Facebook Usage Across Australia.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

SEPTEMBER 18, 2014

The reason that the NFL is being excoriated everywhere is because their customers are everyone. If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. What customers and prospect are talking about on social media gives companies valuable insight into customer needs, issues and trends.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

SEPTEMBER 23, 2013

It’s not just you talking – it’s your customers talking, too. The CEO apologized on YouTube with an equally snarky but appropriate response. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. And they’ll talk a lot more when you do something really dumb.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

NOVEMBER 26, 2013

Even if you’re “just” a pizza joint covering a community of ten- or twenty-thousand potential customers, you’re still best served to hire an expert — in much the same way that you might well have hired pizza delivery boys instead of trying to manage, make, cook, sell, market, and deliver each and every pizza yourself.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

MARCH 26, 2015

more views, 7x more comments, and 10x more likes on YouTube than their footwear competitors. For example, Adidas was able to receive 3x more views and likes on YouTube, and 2.4x For example, Nike received 6x more likes on Facebook than Adidas, and they got 2.5x It’s very difficult to get people to do things they aren’t already doing.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

NOVEMBER 8, 2010

My topic was " What Are Your Customers Saying About You? " Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube. I spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

JUNE 16, 2021

Each Gmail account tied to a Youtube account is an identity. But that solution is more custom-tailored and very, very different than having a random helpdesk employee create a Zendesk ticket and try to solve the issue. Each person who needs access to a social media account is an identity. Each account and its password is an identity.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

MARCH 29, 2012

When you can’t do that (Twitter, YouTube), you can sometimes segregate by language (if you post something in Norwegian, it’s likely no one in Costa Rica will look at it). It might sound lame, but customers are much more sophisticated about marketing than they once were. If you answer them honestly, they will understand.

Social Media 80

Social Media Product Media Cross-Selling 80