Anything Goes Marketing

DECEMBER 9, 2007

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. If you go and visit your customers, take a long a camera and record a 10 second testimonial. CEO video messages to customers, prospects and employees.

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Anything Goes Marketing

NOVEMBER 15, 2009

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base. Looking forward to Eloqua Experience 2010!

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Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Did I just write in caps?

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Anything Goes Marketing

MAY 1, 2007

This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. Putting that same video on YouTube and other PUBLIC video sharing platforms is. USA Today , YouTube , blog marketing. Is having a video on your site really web 2.0.? I don't think so.

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Anything Goes Marketing

AUGUST 7, 2007

Allow your customers/prospects to set their own expectations for marketing messages. If I send a customer request to Bell, I want to receive an email that tells me how long I will be waiting until I hear from someone. Here's an example: Company X has been a loyal customer for the past 5 years. Here's a bonus one: 6.

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Anything Goes Marketing

AUGUST 3, 2009

If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Twitter can also be used to direct customers to content and/or discussions in a customer only portal.

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