Trending Sources

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. A video from YouTube.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. “Be there when your customers are looking for you,” he says.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? I have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Pique your customer’s interest. Support customer research. Qualify leads.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Customize. YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. A companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink].

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. t=3m39s ).

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. Pinterest.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads. You may only be using YouTube for paid media. Even YouTube itself says so.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer? It’s a great way to add to your prospects and customer base.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. Now what?

Increasing customer engagement with videos just got easier

Biznology

Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It can be done on video platforms like YouTube , Wistia and Vidyard. It provides a better customer experience. FAQs can increase customer engagement with videos. Interactive video baby steps: Chapterization. Skip intro.

Video 77

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Serving as a direct line to your customer, email is a huge opportunity to leverage your video marketing assets for lead nurturing.

Wistia or Youtube?

Synecore

It’s powerful because it’s a way to share your brand’s story with your customers. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. Wistia or Youtube?

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeIndustrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. View Corning’s “A Day Made of Glass” Video.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube. Description. In short, it’s every woman’s dream.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. So, what does this mean for your job? For marketing and sales? ET // 11 a.m.

5 Steps To Optimizing Your YouTube Videos [Infographic]

EMagine B2B Blog

Titles help audiences and YouTube’s discovery systems make sense of your content. A video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. Tags are keywords that the YouTube discovery systems use to help new users discover your videos. YouTube recommends using an image (.JPG,GIF,BMP,

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.

How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said.

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

Brinker’s conclusion about this meteoric growth: “Marketing has exploded from an ancillary function to the Grand Central Station of customer experience.” Robert and I agree that Calacanis’ predictions are spot on and envision how native video on this popular social media channel could revolutionize not only content marketing but also real-time customer support. This week’s show.

The End of Valued Customers

B2B Marketing Unplugged

I don’t think he understands that I’m already a customer and just because I downloaded a white paper from your website does not mean I am interested in having his babies. By the way, my name is Elizabeth, and if I were truly your valued customer you would know that. Sincerely, Your Under-valued customer. Somebody once said YouTube is the very arse-end of the Internet.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality.

The future of business: Six layers of customer engagement

grow - Practical Marketing Solutions

Over the past few years I have been giving a speech about the “six layers” of customer engagement. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Historically, we dealt with customers face-to-face, with a trusted word and a firm handshake. 2) Not every customer will engage with you on every layer.

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. In fact, YouTube gives marketers everything they need to succeed as video creators.

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. The post How Well Do You Know Your Customers?

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? I want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. You can even add a custom message.