Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. Not all measures and metrics are created equal.

Training 242

Training Work Management Paid Search Agency Analytics 242

Contently

OCTOBER 15, 2018

As content teams continue to play a bigger role in customer marketing, internal comms, and sales enablement, they need a way to oversee and prioritize production across the company. Editorial workshops. This quarter, we are releasing new in-person workshops led by Contently’s executive editor, Deanna Cioppa.

Product 88

Product Content Paid Search Agency Work Management 88

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

Allocation 87

Allocation Marketing & Strategy Business Forecasting 87

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® Discover how our in-depth HubSpot trainings can help you navigate the waters of one of the world’s most robust customer lifecycle platforms. And it’s all fully customized for you. The right fit?

Training 64

Training Hubspot CMS Development Work Management 64

Martech

AUGUST 12, 2022

Five years ago, it seemed like customer journey orchestration technology was having a moment. . JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Read next: What is customer journey orchestration and how does it work?

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Martech

AUGUST 30, 2021

Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” What goes into a customer story. A customer story answers the questions of who, what and why. The biggest benefits of customer stories. Story writing workshops.

Peer-to-peer 117

Peer-to-peer Planning Deliverability Work Management 117

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Webbiquity

APRIL 19, 2022

Optimal Workshop is a good example of the kind of layout and structure to aim for. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. The testimonial they feature is short but packed with impactful words. Image source: Optimalworkshop.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Litmus

JUNE 7, 2019

One of the best ways to learn from experts, though, is during a Litmus Live workshop. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Curious what Litmus Live 2019 has in store for workshop attendees?

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Vision Edge Marketing

JANUARY 24, 2023

Is it fully customer-centric? Example: Does it factor in the most frequent customer pain points? The specific outcomes, ideally, in customer-centric terms, your organization must achieve to declare success. Another might be, “grow our top 3 customer segments with our core products and services by X% per segment by FYE.”

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be? The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Using a CDP to Make the Most of Your Customer Data. Conditions for Success.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

SmartBug Media

JUNE 20, 2023

However, despite this growth, many businesses in the health and wellness industry lack robust tech solutions to provide personalized marketing to their customers. This can result in missed opportunities to drive customer engagement and revenue growth. Give your customers a cohesive customer experience with automated communications.

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. It’s the Year of Customer Centricity (again). By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision Edge Marketing

AUGUST 15, 2019

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. It is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Heinz Marketing

JUNE 21, 2023

In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough. This doesn’t mean bombarding your customers with sales pitches or generic emails.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. Here’s how: They provide a holistic view of the customer journey. What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Understand what Social Selling Is (and Isn’t). Engage With Purpose.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback? What are your business goals?

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Stevens & Tate

DECEMBER 4, 2023

Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. This allows you to directly engage with potential customers and create a memorable brand experience.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Martech

NOVEMBER 1, 2023

Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.

Peer-to-peer 101

Peer-to-peer Impressions Leads Lead 101

Outbrain

MAY 26, 2020

Two months ago, we couldn’t have dreamed of pulling this entire Affiliate Workshop Series off in such a short amount of time. This trending, platform-agnostic series surpassed all expectations, providing extremely tactical, direct to-dos Affiliates and Performance Marketers could run with as soon as each workshop ended.

Co-Registration 29

Co-Registration Ads Verticals Budget Programs 29

Outbrain

SEPTEMBER 17, 2020

This time, it’s a key workshop that you won’t want to miss, focusing on the most important advertising period in the calendar for brands and retailers: Cyber Weekend. Check out the workshop here: Cyber Weekend Workshop — What It’s All About. Check out the workshop here: Cyber Weekend Workshop — What It’s All About.

Ads 29

Ads Webinar Metrics eCommerce Press 29

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? Customers are more loyal when they have superior experiences , and that’s also true for employees. Shouldn’t executives listen and respond to employees the same way they do with customers?

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

Heinz Marketing

MAY 29, 2021

Drawing on years of field research and classroom workshops, Jennifer and Naomi explain the theory of humor—what it is, how it works, and why business leaders need it—without totally giving away the punchline. Yes, Customers Always Know What They Want. Thank you for the great read, Robert Rose. Author Talks: Somebody Tell a Joke.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

Martech

MARCH 7, 2024

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. It can be as simple as how you respond to a customer on the phone. But to do that, you have to make time for it. The B2BMX event app.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Vision Edge Marketing

JANUARY 10, 2019

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them.

Account Based Marketing 136

Account Based Marketing ABM Touchpoints Best Practices 136

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers. For example, you could Use your Twitter account for engaging with customers.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. It takes practice to craft stories that sell a vision to potential customers. Ultimately, the personas and stories we create help prospective customers make purchasing decisions. Trending Articles.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? A Facebook Custom Audience is a group of people who have previously engaged with your business.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. These can help your organization surface relevant content for queries from your customers or prospects. This goes beyond technical know-how. This is a big shift.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152