customer work 
Influitive
DECEMBER 21, 2022
New York City in the winter time is a place full of magic, and that magic was taken to another level on December 8th as the Customer Marketing Alliance brought together CMA pros from around the world for their first annual Customer Marketing Summit.
SendX
MAY 13, 2021
SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.
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SendX
MAY 13, 2021
SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.
KoMarketing Associates
MAY 28, 2020
Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. In addition, 74% claimed that their company shares values and beliefs for driving a customer-centric culture.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric. Why a customer-centric approach matters now more than ever. But how do you go about this?
Buffer
JUNE 8, 2021
As with the rest of the Buffer team, our Advocacy team was thrilled when we first experimented with a four-day work week in May 2020. Unique to this team, though, was a bit of wariness around the success of a four-day work week for a customer-facing team. As a company, Buffer has always had a high bar for customer support.
Sprout Social
JUNE 23, 2021
We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
Charlie Isaacs, CTO for Customer Connection at Salesforce, has the answer to that question, and many more on top of it. Dive into details on how this works in practice. But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off?
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Speaker: Renee Thomas and Alexis Barone, Wrike Team
There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout. Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. How to address employee burnout.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. Let’s introduce gifting.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
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When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. Or do they select a reward that is beneficial to their business or the associates who work for them? At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing.
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