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The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Does your website have this problem? Like this post?

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How to Create a Wikipedia Page for Your Company

Hubspot

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google. Create an account.

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

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What Wikipedia Won’t Tell You About Video with Tyler Lessard

Oktopost

As VP Marketing and Chief Video Strategist at Vidyard , Tyler has spent more than seven years immersed in the worlds of video marketing, video selling, modern demand gen, and customer experience. He’s been recognized by Demand Gen Report as the top B2B Buyer-Centric marketer, and by Marketo as one of the world’s top 50 Fearless Marketers.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.