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The Wikipedia test for content marketing

Biznology

Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Does your website have this problem? Like this post?

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

a purpose beyond profit or how it can improve the lives of its customers. Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” They will make up 75% of the workforce in the U.S.

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Listening to Your Customers in Social Media

Biznology

Image via Wikipedia. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.". Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.

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What Are Your Customers Saying About You?

Biznology

Photo credit: Wikipedia. After all, wouldn’t it be great to find out what customers hate about the industry? If you’re interested, take a peek at my slides from the RKG Summit, What are your customers saying about you? In these situations, it makes sense to listen to the industry conversation.

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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?

Biznology

(Photo credit: Wikipedia). So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Has anyone told Verizon?

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Use Lifetime Customer Value to Measure Social Media

Biznology

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. But how do we calculate that return?

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Getting ready for mobile customers, search, and business

Biznology

(Photo credit: Wikipedia). How can you make mobile work for search engines, your customers, and your business? If you’re ready to make sure your site works well for mobile search and for mobile customers, I’ve got two quick tips to help you: Focus on customer and context. Focus on Customer and Context.