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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

Current customers include retailers Hot Topic and Guitar Center. For example in the retail industry, we've found that Socialcast unites corporate and store-level employees, creating a direct link from the staff that touches the customer to the staff that makes company-wide decisions.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks. Wetpaint – Wikipedia isn't the only wiki on the map. With Wetpaint, you can create your company's own wiki for free. No programming knowledge required.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 social media functionality on a company's website or a microsite.

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Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.