Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 29, 2010

And most importantly: are your customers talking about you? Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. What’s happening with prices?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

OCTOBER 13, 2010

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MAY 10, 2011

Your customers’ words are more powerful than your own. Common customer questions will very often pertain to your products or services. A corporate blog is a great vehicle, however, for gathering intelligence from your customers and prospects in small chunks. Showcase your customer support.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

SEPTEMBER 30, 2010

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Improve customer service? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Social sharing sites (e.g.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 21, 2011

In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100