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Should sales enablement be owned by sales rather than marketing?

Chris Koch

SEPTEMBER 24, 2010

I heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. What do I mean by sales enablement? We all know how sales enablement got started in B2B. Sales enablement used to mean brochures.

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Where is your mobile marketing center of gravity?

Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? Continuity. An example of this is user groups. Timeliness.

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B2B Marketing Zone

Chris Koch

Should sales enablement be owned by sales rather than marketing?

Where is your mobile marketing center of gravity?

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