Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). What makes a good lead magnet? Can be instantly accessed.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Webbiquity

DECEMBER 4, 2018

Nurture Your Sales Team like Customers. In addition to nurturing your company’s external customers, you’ve got to be prepared to nurture your internal customers. Develop communication materials that can be customized to help sellers win deals. And for marketing, that’s your sales team. Put Solutions Above Sales.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. Another 36% “somewhat agree” with that statement.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Top of Funnel 262

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Search engines prefer not to send people directly to PDF pages. 6. Check your landing pages.

Design 234

Design SEO Tips Lead Ranking 234

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers. Increased customer loyalty. Image credit: rawpixel from Pixabay. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Creating how-to’s and tutorials that help solve common problems faced by your customers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

MARCH 17, 2017

As noted above, there are several approaches for getting potential customers into and involved with your funnel for the first time. Knowing more about your prospective customers enables you to tailor a message that resonates with them. Getting people involved is lead generation.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 21, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your services? As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are. The Launch.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 30, 2010

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. First, the newsletter was split into two separate publications. Share this on Technorati. Share this on Mixx. Tweet This! Seed this on Newsvine.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Your customers’ words are more powerful than your own. Showcase your customer support.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 24, 2013

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. ” • ”Literally speak the language of your customers.

Rules 100

Rules Content Paid Search Agency Lead Ranking 100

Webbiquity

JANUARY 7, 2013

So the team picked out the best of the “siloed” special purpose tools and built a sort of informal internal dashboard of metrics, many of which are custom, to help facilitate WPO efforts and to provide cohesive reporting for KCA clients.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

APRIL 4, 2016

For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you’re not engaging with your prospective customers on social media, you can bet your competitors are. Listen for keyword usage in other channels as well, such as social media.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JANUARY 25, 2016

That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Finally, buyers value images, videos, and customer reviews from brands most highly on social media.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership B2B 50

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. By Peter Caputa. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. That will encourage followers to share your content and customers to reinforce your messages. Build relationships. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

AUGUST 8, 2011

Write about awards, media/analyst recognition, number/importance of customers, length of time in business, the experience of your founders, funding, growth and financial performance, and/or any other information that conveys the message: we are the “safe&# choice to buy from in this industry. Who do you sell to?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

MAY 23, 2011

Increased engagement (number, depth and quality of interactions with customers and prospects). Second, it’s crucial to consider that a B2B firm’s social network isn’t made up only of customers and prospects, but includes industry journalists, partners and often analysts as well. White paper downloads.

Social Media 100

Social Media Media B2B Case Study 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 13, 2011

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Improve customer service. Perform competitive and market research.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) This is what makes a blog not just informative, but interesting. It brings life to the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Blog: industry and customer issues.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 11, 2013

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Day 15: Email recent customer success story, in related industry if possible. If “yes,&# schedule a demo with sales. qualified lead!).

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. Even better, they don’t just get “it,&# but offer a fresh and compelling approach to dealing with the specific problem, situation, condition of modern life, etc.?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

NOVEMBER 5, 2019

Without research, marketers have less data for helping the sales team address the main points of potential customers. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. You’ll identify the top influencers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239