Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. If there was no customer advocacy, he’d walk away.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

DECEMBER 26, 2016

Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Removing autonomy amongst the teams helps to bring everyone together in support of that common objective—if done well. And it can be.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MAY 23, 2018

Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58