Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 14, 2021

Silos are the fuel for leaps of faith because our customer-facing teams aren’t all on the same page so messaging becomes confusing for buyers. If not that it’s irritating and asking your buyer for a leap of faith that their experience as a customer won’t be as disjointed. With all the data we have, this is kind of criminal.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

NOVEMBER 2, 2021

Most marketers still struggle to understand what’s relevant to their buyers and customers. In the customer interviews you conduct to build personas. At the end of every webinar you present. From marketing to product to sales to customer success to UX designers, and more. Most importantly, talk to your customers.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 27, 2021

And yes, your buyers and customers are primary conversations, but it goes beyond them to your sales, product, and customer teams. A selection of those who have customer-facing involvement or access should be included. Now, go talk to buyers and customers. Now, go talk to buyers and customers. This does two things.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles ABM 111

Marketing Interactions

NOVEMBER 29, 2021

This also results in increased attention and engagement with your target customers. Find out how we serve [industry] customers like you in 20 minutes. Get clarity on why to solve [X problem] in this short webinar on Thursday. Learn 5 things to build your business case for X during our customer panel.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

OCTOBER 24, 2021

I’d wager a guess that it’s because you haven’t created personas or done the audience/customer research to really understand their roles and perspectives in relation to the problem your solution solves. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JANUARY 30, 2017

Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us. We need to do the foundational work that sets up our B2B Marketing Strategies for the successful creation of experiences that meet our buyers’ and customers’ expectations.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73