Remove customer

The Point

article thumbnail

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.

Webcast 100
article thumbnail

8 Things Your CEO Can Write About On His/Her Blog

The Point

What are you seeing more and more with customers that others may want to take note of? Guest Post/Interview – pick a colleague, customer, partner, analyst or opinion-maker with a particular expertise in an area related to your space. Include a link to the complete paper or Webcast so people can read or view more.

Webcast 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose the Right Offer for your PPC Landing Page

The Point

Above is an example of a successful landing page we created for IVT (Interactive Video Technology) , a client in Los Angeles that markets a line of corporate Webcasting solutions.

article thumbnail

Mix Up Offer Content to Keep Nurturing Prospects Engaged

The Point

And here’s the good news for those of you for whom offer content is often a barrier to developing or expanding email programs: not every email in your nurturing stream needs to feature yet another new white paper or Webcast.

article thumbnail

5 Tips for Successful Survey Campaigns

The Point

First, let’s explore why else survey campaigns have become so popular: • Survey data can provide valuable insight into important market trends or customer needs. Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in