KoMarketing Associates

FEBRUARY 13, 2018

Videos are effective in capturing the attention of potential customers and more often than not, they convert at higher rates over their static image counterparts. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Ads 180

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Webinar & Webcasting Tools. EmailOctopus.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

FEBRUARY 2, 2021

Custom avatars for attendees. You won’t need a very extensive solution for one-off webinars or webcasts, and in fact you may already have one solution in place for streaming smaller online events. Create social media campaigns with custom event hashtags. And, of course, always use your custom hashtags.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Eloqua 120

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Ask for the Sale.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Demand 100

Demand Webcast Content Webinar Metrics 100

Oktopost

NOVEMBER 28, 2022

Any business that wants to succeed must master the art of customer engagement. B2B engagement can be defined as the interactions between a company and its potential or current customers. Customer lifetime value: This measures the total value of a customer to a company over. Website Engagement.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Marketing Insider Group

JANUARY 13, 2011

The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Talk to a customer! Talk to a customer! Talk to a customer! Talk to a customer…together!!! The solutions they considered.

Webcast 100

Webcast Work Management Marketing Management Content 100

Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Sharpspring

APRIL 29, 2020

The Content Marketing Institute discusses the 80/20 rule : 80% of your content should be about your customers and promotional material should be limited to 20%. Most of your posts should be designed to provide your customers with useful information or help them solve a problem. It’s ok to promote your webcast with multiple posts.

Linkedin 86

Linkedin Distribution Practices Webcast 86

KoMarketing Associates

MAY 25, 2017

Targeting your website visitors with lead gen ads, using lead generation as the campaign objective while excluding preexisting leads and customers, is an effective method in reaching prospect leads and customers. Target Website Visitors with Lead Gen Ads. Target Website Visitors and Fans with Video Ads. Thirty seconds is all it takes.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Onalytica B2B

DECEMBER 13, 2017

Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. Social customer care – where Messenger and marketing automation meets with highly personalized human interaction. Their social customer care and engagement is unparalleled. and Infusionsoft to name a few.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Content4Demand

AUGUST 6, 2019

Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Use webcasts to deliver the same kind of information as in your newsletter. Use video during the webcast to bring it to life and make it more personal. Custom campaign. Partners can attend live or watch them on demand.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

SpotMe Blog

FEBRUARY 2, 2022

They focus on delivering short-form webcasting (i.e. The solution offers both webcasting sessions and 2-way group breakout sessions. Founded in 2004, INXPO is a webcasting solution for webinar-style events. INXPO provides services to assist with large event webcasting. Most of these tools have rich navigation options.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

The ROI Guy

FEBRUARY 1, 2017

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick.

Webcast 40

Webcast Advertising Channels ROI Pricing 40

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Meaning you need 351 inquiries to generate a new customer. Someone who reads 10 blogs on your website is not a lead.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Imagine David, the Marketing Director at a growing tech company, who is tasked with resolving a surge in customer support inquiries.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Content4Demand

AUGUST 6, 2019

Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Use webcasts to deliver the same kind of information as in your newsletter. Use video during the webcast to bring it to life and make it more personal. Custom campaign. Partners can attend live or watch them on demand.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Lattice

APRIL 13, 2016

Content that engages prospects with current customers. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates. Where: Live Online Webcast and Q&A. Date: April 19, 2016. appeared first on Lattice Engines.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. As such, customers are more likely to take more time before making that all-important purchase. Finally, customer references are just as important in business markets, but it’s the way those references are presented that matters most. Videos and Blog Posts.

Webcast 48

Webcast Business Case Studies Case Study 48

PureB2B

AUGUST 1, 2019

During this webcast, Chris Rack, Chief Revenue Officer at PureB2B, will uncover the latest trends around personalization from sales’ perspective. Style particular content element differently - add a class name and refer to it in custom CSS. Automation is no longer a competitive advantage for SDRs. CSS Animation. bounceInDown.

Customer Surveys 62

Customer Surveys Buy Webcast Trigger Marketing 62

Content4Demand

MAY 19, 2020

Demand Gen Report hosted 16 sessions in this year’s Campaign Optimization Series , and those webcasts are now all available on demand. As you nail down strategies to connect with your buyers and customers in a post-pandemic world, access some of these hot topics to learn which techniques your peers are seeing success with.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

PureB2B

AUGUST 1, 2019

During this webcast, Chris Rack, Chief Revenue Officer at PureB2B, will uncover the latest trends around personalization from sales’ perspective. How progressive B2B orgs are uncovering key buying triggers to allow SDRs to prioritize accounts and customize prospecting. . Automation is no longer a competitive advantage for SDRs.

Customer Surveys 58

Customer Surveys Contacts Webcast Intent Data 58

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Give your customers a peek behind the curtains. Live stream events.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Content4Demand

OCTOBER 13, 2020

Suggestion: Sales enablement on the go, with an adaptive presentation that can be customized based on menu navigation. Brand standards and consistency can be maintained with one centralized web-based version, but embedded menus can allow for customization. They aren’t open for all like content. They aren’t open for all like content.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

E-Spirit

SEPTEMBER 25, 2013

For those who aren’t familiar with CMS-Connected , it is monthly webcast featuring news, trends and commentary related to the content management industry. The next webcast is on Sept 27 at 12:30 p.m. Eastern and will explore content marketing. In addition, the FirstSpirit CMS will be reviewed by Bryan Ruby, editor at CMS Report.

Webcast 40

Webcast Tips Trends Marketing Report 40

SpotMe Blog

JANUARY 26, 2022

It works well for customer-facing meetings, sales meetings, and training sessions. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Zoom Meeting and Zoom Webinar. Let’s break them down to understand the differences. Zoom Meeting. Zoom Meeting is the name of the popular video meeting tool.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […].

Allocation 120

Allocation Webcast Curation Content 120

The ROI Guy

APRIL 21, 2017

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. This can include customer experience and performance improvements, process optimization, time savings and risk / error reductions.

Disintermediation 56

Disintermediation Peer-to-peer Webcast Personalization 56

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Content4Demand

MAY 1, 2020

If you missed the webcast, you can watch it on demand here. The vast majority of 2020 events are cancelled or postponed, putting digital content and engagement front and center for customer engagement, demand generation and sales enablement. Connect with existing customers: What do they want and need right now?

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

Only B2B

MARCH 17, 2020

You can use: Your CRM to distinguish prospects and customers in the region the event is taking place Send email invites to targeted lists (per role, designation industry, etc.) This tactic is an excellent idea for accelerating the sales cycle and building relationships with your opps and customers. Event Followup.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81