Remove customer vertical
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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market.

Verticals 224
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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

From the same study, over a 5-year period, organizations with great customer segmentation had 10 percent higher profit than organizations whose segmentation missed the mark. This step requires you to derive insights from your data regarding customer demographics, needs, preferences, and buying criteria. You cannot reach them all.

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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Dive into the nitty-gritty of Vertical SaaS vs. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth.

Verticals 204
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A guide to the wedge marketing strategy

MKT1

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact

Heinz Marketing

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists.