customer vendor 
Marketing Interactions
JANUARY 15, 2023
They asked ChatGPT about what questions they should be asking of themselves and vendors, where they could go wrong, and about managing risks. As they drilled deeper, getting specific about vendors, the tool was unable to keep pace. Forewarned is forearmed, as the saying goes. It’s coming faster than ever.
Marketing Interactions
APRIL 21, 2017
I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. If there was no customer advocacy, he’d walk away.
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Marketing Interactions
MARCH 22, 2022
And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. Authority: I talk to a ton of my client’s customers. Do you think the team will do that if they’re not treated like VIPs by the vendors they consider?
Marketing Interactions
OCTOBER 15, 2021
Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance. Edelman/LinkedIn ).
Marketing Interactions
JANUARY 25, 2022
This shouldn’t be a news flash > Buyers are driving and they’re choosing the open highways, rather than the vendor-operated toll roads. B2B buyers overwhelmingly want control over a simpler, convenient experience unencumbered by pushy tactics and self-interested vendors. Has the problem your persona is trying to solve changed?
Marketing Interactions
FEBRUARY 17, 2020
Some of the reason for this disconnect could be found in research done by Corporate Visions that finds 58% of brands message the same to a new logo as they do to existing customers. Yet they’re using it for every phase of the customer lifecycle. Customers: Implementation. No wonder effectiveness is lacking. If not, it should.
Marketing Interactions
NOVEMBER 15, 2021
Even if they’re in your database, intent vendors can’t identify who is searching, just where they are, and their account affiliation based on reverse IP lookup. Not one, but a series of content oriented to end stage interest, such as evaluation factors, questions to ask, reasons your customers bought from you, etc.
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