KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. Optional URL Scraping. This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results. Conversion Rate: This is where the rubber meets the road.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Just enter the URL of the website to get a detailed analysis. If you can’t avoid duplicate content, use canonical URLs to point Google to the primary or master page.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

MARCH 5, 2020

Making good use of custom data connectors makes it possible to visualize almost any combination of data required, which can then be used to tell a story. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. That’s where Google Data Studio (GDS) comes in.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. So are URLs, meta titles, descriptions, and headings. You convert those whose attention you grabbed to leads, leads to engagement, engagement to customers, customers to ambassadors of your brand. Customers aren’t monoliths; they change.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. However, URLs are often political.

ROI 115

ROI B2B Work Management Guidelines 115

Martech

OCTOBER 11, 2023

This shift means potential customers have less incentive to click through to your website. Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Businesses have financial incentives to fact-check.

Marketing AI 132

Marketing AI SEO Thought Leadership Search Marketing 132

Hubspot

MARCH 18, 2015

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

Martech

APRIL 18, 2024

Just calculate the economic value of a key event based on how often the people who take this important action go on to become customers later. So, where did all these people discover the relatively long URLs for the plethora of landing pages? If you want to see this for yourself, then go to the Google Analytics demo account.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Spiralytics

DECEMBER 21, 2022

However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. It is a key part of any company’s go-to-market strategy and is used to attract new customers and grow revenue. This is one of the ways of making customers feel safe enough to buy from your site.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Biznology

APRIL 11, 2018

Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Once recipients visit your website using that URL, you can instantly begin tracking them and attributing sales and actions to those website visitors.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Biznology

JULY 21, 2017

It’s critical to plan this out so you don’t lose customers. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. First, create a paid search campaign ensure you are in-market for those important keywords your customers are using.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. This is a little more labor-intensive, but gives you a chance to customize the landing page for each influencer’s target audience. Traffic to website This is the starting point for mid-funnel customer journeys.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Referral Rock

FEBRUARY 19, 2024

From the Ambassadors tab under “Register an Ambassador”, click the pink “Share form” button and share the URL with anyone who you want to invite to the program. Link to signup form After copying the link, email the URL to interested ambassadors so they can self-register to your program. Copy the link shown.

Work Management 52

Work Management Sample Rules Stats 52

illumin

APRIL 11, 2024

Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), Offering solutions to leverage creator content beyond the confines of social media, illumin will help you leverage your creator content programmatically.

Barriers 127

Barriers Brand Identity Branding Content 127

Optinmonster

JULY 28, 2022

Without traffic, you have no customers to market to in the first place. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. The next thing to track is conversions.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. As brand awareness increases, so will leads and customers.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Litmus

MARCH 6, 2024

It’s never been easier to create flawless, high-functioning emails that not only make it to the inbox but result in revenue-driving, exceptional customer experiences. Level up your email engagement game, protect all of your most important emails, and drive results with new Link Monitoring in Email Guardian, available in every Litmus plan.

Landing Pages 90

Landing Pages Email Marketing Planning Cost 90

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Today, referrals are done with unique URLs that track engagement.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

OCTOBER 12, 2022

A good apology email can maintain customer trust in your brand and bring them back to convert. A bad one can cost you a customer — or many, depending on how significant the error is. Gives customers a reason to click no matter what the original error was. Why you need an apology email strategy. A few words about subject lines.

Examples 122

Examples Effectiveness Template Email Marketing 122

seo.co

FEBRUARY 1, 2023

However, if you get most of your business from local clients or customers, local SEO might also be a good idea for you as well. Businesses often ask customers to leave reviews or add hints to review when a customer is obviously having a great experience. There are also certain types of businesses that benefit the most from SEO.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

JANUARY 22, 2024

Keep Permalink URLs Short and Descriptive WordPress permalinks should make URLs accessible to visitors and search engines. To do this, open WordPress and go to Settings » Permalinks to choose a URL structure. If you’re not using WooCommerce permalinks, URLs default to product IDs like example.com/?product=111

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Sprout Social

MARCH 28, 2024

Despite its smaller follower count, picking the more relevant hashtag will help you cut through the noise and speak directly to your ideal customers. You might opt for the more specific #smallbusiness hashtag, with around 800,000 followers , over the general #marketing, with over 20 million followers.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Hubspot

AUGUST 13, 2012

Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too! Log this update under "news that should've been news months and months ago."

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Google Conference 28

Martech

MAY 3, 2023

Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. In the example below I’ve got three different URLs, but the page title looks exactly the same and I cannot tell the difference between them.”

Paid Search Agency 112

Paid Search Agency Marketing Analytics Tools Tips Domain 112

SmartBug Media

JULY 5, 2023

Your e-commerce website is your brand’s digital storefront and the first impression you give potential customers. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

BOP Design

APRIL 13, 2023

It is an opportunity to create a personalized experience and engage directly with a potential customer. A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information. What is a 404 page? It will usually resolve itself with time.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. First, let’s look at the tools and platforms used to generate UTM-tagged URLs.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. minutes on your website is more likely to convert into a customer. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

SmartBug Media

MAY 2, 2023

The solution is to add some custom javascript to send the "Added to Cart" event to Klaviyo on collection pages via their API. This is the data your custom javascript will send to Klaviyo when the "Add to Cart" button is clicked. A few notes: Prepend your store's root domain to the product URL field.

API 52

API Verticals Pricing Price 52

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

MARCH 15, 2024

Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor. A brand can set up a Thought Leader Ad by following these steps: Log into Campaign Manager. The search results will display a list of posts from that member that the brand can sponsor.

Linkedin 90

Linkedin Organization B2B Thought Leadership Brand Identity 90

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Redefine success Setting up goals Setting up your website Data-driven attribution Customized insights Events and Conversions UTM tagging GA4 Setup Assistant part 1 GA4 Setup Assistant part 2.

Marketing Analytics Tools 109

Marketing Analytics Tools Resources Analytics Google 109

Martech

OCTOBER 6, 2023

On GA4, you can now set up your web data streams to execute client-side text redaction on email addresses and user-defined URL Query Parameters. Email redaction is automatically enabled by default for new web data streams. Why we care. Excluding Google signals from reports and explorations.

Features 127

Features Marketing Analytics Tools Google Demographics 127