Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
I’m also talking about generational growth, pandemics, and changing customer preferences. The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Your buyers and customers are not. Do your customers have different goals or perspectives about the value they want from you?
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