B2B Memes

NOVEMBER 15, 2011

.” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. But as a new study suggests, the story is different on Twitter. Related posts: Do B2B Editors Get Twitter?

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I do manage RD+B ’s Twitter account plus my @MaureenEditor account. I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 29, 2011

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 18, 2011

For the rest of my customizations, I relied on plug-ins: Blog Copyright by BTE to add a copyright statement to the footer. (I The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. I then made my changes to the header image dimensions in the child theme. Really, I should have added this feature long ago.).

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

APRIL 12, 2011

If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. The new platform offers a number of ways around that deadly problem.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

DECEMBER 15, 2011

It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100