B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Get more visual. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 12, 2013

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. Our Smart Relationship Manager helps you turn your contacts into customers for life.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 16, 2014

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Are you providing more free time for family, hobbies, healthy exercise and/or relaxation?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Talk to your customers and prospects. Marketing Soapbox b2b customer marketing social media' We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to know our customers and how they access information, both business and personal. We need to add value and engage with customers. What does this mean for B2B Marketers? We need to create a brand that attracts the kind of buyers we want. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 22, 2013

We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. I think this has always been true for those who knew enough to leverage relationships in business.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

MARCH 18, 2013

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Use Twitter to link to your press releases, new product information, or events.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. on a real-time basis.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Most of their customers are women.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 27, 2013

In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

FEBRUARY 22, 2011

How do you get web site visitors to convert to customers and generate sales? Is it targeted to your key customer segments? Connect with them, engage them, and you’ll have a better chance at converting them to customers. Are you getting more traffic, but no return on your investment in the form of sales revenue?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 9, 2014

Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. Now that’s marketing traction! Do you need help with start-up marketing?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 25, 2012

Which social media platforms are your prospects, customers and clients on? If your goal is to Tweet every day on Twitter, do it. These four things will help you get a better return on your investment, which, when it comes to social media, may well be primarily time. Analyze Your Social Media Opportunities. Execute with Diligence.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

OCTOBER 12, 2012

the customer’s experience using the product purchased. Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

I connect strategically to colleagues, customers, clients, classmates and others. For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. I made sure all my education degrees and certificates are listed.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

APRIL 9, 2013

Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.” ” It’s important to know as much as possible about your customers. ” And, where is “there?” How do they think? What do they like?

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

DECEMBER 13, 2012

Tell your story or have your customers or clients tell your story. How do your customers or clients benefit? Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. What are you doing? How do you do it? Why is it important? What results are they getting?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? your prospects. Know your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100