Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. This is also where trust is formed because you admit to the existence of possible objections and address them. Neutral , rational, logical, analysis of facts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

OCTOBER 31, 2012

My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? Many marketing messages focus on saving customer time, money or energy. Time, Money, Energy?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? ” Always keep that ideal customer in mind when crafting your message. That means pages are updated frequently with good (relevant) content that is keyword-rich and unique , and appeals to what customers seek. To read what other customers have experienced with you and your company.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. You see your products from your perspective, not from the perspective of the customer. It’s a great way to reward clients for trusting you to become a client. Sometimes products can be confusing to people. They learn how to use my services better. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JANUARY 5, 2011

A monthly newsletter from a service provider isn’t designed to sell something directly, but to build trust and confidence in the professional. But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. People don’t want to be on mailing lists. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Can people easily get to know you, like you and trust you? Are you converting readers to customers? . Use more webinars to improve client contact and KLT factors (know, like, trust). Can people identify your business and know what problem it solves? Are you credible and perceived as trustworthy ? What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. Through stories. In 2004 I had been working online for 5 years, doing okay, but not really.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. About our guest author: Megan Totka is the Chief Editor for Chamber of Commerce.com , the most trusted online business directory.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. And, trust me, I’m not someone with a lot of tech skills.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. Customers rule. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. It’s not the messenger, it’s your message.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 28, 2011

Get known – Fan Pages allow you to customize the landing page and offer real value to your clients and future clients. Get new clients – Fan Pages allow you to engage people on a personal level via polls, contests, dialog… and create credibility and trust. Drum roll, please.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. So, now what? It’s time for companies to turn to 2.0 Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Publishing video on your site is like a client magnet.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 20, 2010

I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. How well do you know your customers’ challenges and problems? Know your target audience. Know your product or service.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 9, 2011

Social proof is a scientifically validated way of persuading people to trust you. Be prepared to respond immediately to emails, or have a good customer service response team in place. Social Proof. This is a good spot to drop in a testimonial. People do business with people, not companies.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JUNE 29, 2010

“I get all my customers from referrals.&#. building trust with customers. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. brand recognition, market positioning.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Online Persuasion: Seeing Through the Eyes of Your Customers. Next time you review your writing, try to identify possible feelings in the reader.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 11, 2010

Brainstorming ideas… You know me, I love technology that makes marketing easier for both professionals and their readers and customers. When you are generous about sharing resources, people respect and trust you. In particular, who are the industry experts who could set up a similar site and benefit from the traffic?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JUNE 10, 2010

LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. How Professionals Build Trust on the Web: “What I Believe Is…&#. If you haven’t already built a profile on LinkedIn, I recommend it.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

SEPTEMBER 13, 2010

How is it they decide to trust the information you provide, and register to download information from your blog or website? If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? Some use their customers: Dove uses women and Old Spice uses men. To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100