Everything Technology Marketing

JANUARY 17, 2010

One of the biggest mistakes companies can make is to try and be all things to all people, going after all possible customers out of fear to miss out on revenue opportunities. Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. Check it out.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever. Build a simplified model of your customers’ world, the journey they take from problem to solution. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

OCTOBER 10, 2010

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MARCH 14, 2011

3) Create buyer personas For many software vendors who have been selling traditional on-premise solutions to customers, this focus on the business buyer and their unique requirements should not be new. They offer new and exciting ways to deliver value to your customers.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100