Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

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Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

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Everything Technology Marketing

OCTOBER 22, 2010

The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. They will spend 19.0% on marketing support materials, compared with 17.8%

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Everything Technology Marketing

JANUARY 1, 2011

Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up.

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Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.

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Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.

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