B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. Attribution and Linking Are Essential to Transparency. One of my favorite Joe Pulizzi sayings is “ it’s not about you.”

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

OCTOBER 19, 2010

As a representative of your company, you’re telling customers that you couldn’t care less about their business. Tags: Ethics Entrepreneurism Jeff Jarvis new media old-media transparency trust. But, really, it’s lame. The advertiser knows it and the editor knows it. Worse, it can sound weak, ignorant, and arrogant.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” These are interesting findings, well worth public discussion.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100