Biznology

SEPTEMBER 7, 2021

Suddenly, businesses had to shift their procedures to keep employees and customers safe. Usually, this entails a combination of tech tools and risk mitigation processes, well-built teams, and thorough training. 5. Make training and upskilling a priority. This means training.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

OCTOBER 19, 2015

For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion.

Buyer's Journey 80

Buyer's Journey Contact Marketing Training Contacts 80

Biznology

FEBRUARY 17, 2021

Want to improve your online customer support? Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. There’s a chatbot for that. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

FEBRUARY 3, 2016

Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. I had a similar experience with Verizon Wireless.

Loyalty 80

Loyalty Multi-Channel Customer Satisfaction Work Management 80

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

JANUARY 7, 2016

We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. To begin, attention to customer lifecycle or product consideration cycles in any meaningful way is still absent at the retailer level.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Biznology

OCTOBER 7, 2020

Stock your sales development function with pre-trained SDRs. Ben Goldberg told me he has had success using PreHired , a company that recruits and trains sales development representatives and places them in a client company as new hires, all ready to go. This sure cuts down on the time and expense of marketing outreach to qualify leads.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

APRIL 13, 2017

Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. Security is crucial, especially if you are going to use LMS software for employee training. Custom branding. Training certification. Reliable security controls.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. What’s the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

JANUARY 26, 2022

Stakeholders such as investors, customers, and employees are insisting that the companies with which they affiliate have inclusive cultures built on diversity, equity, and inclusion. According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

MAY 28, 2014

If your customer is a new business, the rate is 27.3%. But it also means training for your key-entry personnel. Harness customer-facing personnel to update the data. Leverage the access of customer-facing personnel to fresh contact information. Allow customers access to their record online, so they can make changes.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

DECEMBER 31, 2018

Using Video to Scale Corporate Training. From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. . (If you can’t make those work, you’ll be interested in Shutterstock’s #7 trend: “Brands Exploring Longform Content” like product walkthroughs and unboxing videos.).

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

AUGUST 4, 2020

With the new distributed learning requirement due to the coronavirus pandemic, many training managers are concerned this connection will be lost or greatly reduced. Finally, the facilitator should apply the exercise to the leadership development training goals and objectives in an effort to create rich conversations.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

FEBRUARY 26, 2014

How can you make mobile work for search engines, your customers, and your business? If you’re ready to make sure your site works well for mobile search and for mobile customers, I’ve got two quick tips to help you: Focus on customer and context. Focus on Customer and Context. Read on, dear friends.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

MARCH 31, 2017

They will need training on the “SEO piece” (more about that later) but their writing skills are solid. Once upon a time, SEO copywriting training was one of those “good if there’s budget, but not necessary” things. SEO copywriting training is no longer a luxury. Ex-journalists make excellent staff members. It’s not spammy.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JANUARY 22, 2020

AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. Use of Virtual Reality and Augmented Reality, Especially for training, entertainment, and advocacy. Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post.

Marketing AI 118

Marketing AI Storytelling Training Loyalty 118

Biznology

DECEMBER 13, 2017

One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. Your customers aren’t on social (very few and far between, but there are still some laggards out there.). There’s no way around it.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

FEBRUARY 24, 2022

On my side, I was trained as a data-driven, direct-response marketer. Trusted, reliable partnerships are essential to a company’s ability to delivering value to its own customers. Let us B2B marketers take up the challenge of ensuring a positive customer experience across the entire breadth of the customer relationship.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

JUNE 21, 2017

Your customers appreciate a personal touch and accessibility is crucial. If a potential customer is poised on the edge of a sale and asks a question on social media, a competitor has the opportunity to steal your sale right out from under you. Update customer record. Update customer record. Eliminate distractions.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Biznology

NOVEMBER 4, 2021

Here, we’ll explore what emotional intelligence means, why it’s vital, and how you can embrace it on a large scale to support yourself, your customers, and your employees, regardless of industry. Encourage open-mindedness and other perspectives as you navigate awareness training. Commit to a culture of empathy.

Peer-to-peer 104

Peer-to-peer Lead Ranking Work Management Training 104

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia. How about you?

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

NOVEMBER 18, 2021

That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard. And as you move up the cost and complexity ladder toward enterprise-level platforms, the tools and controls become much more sophisticated and can be customized to fit your team’s workflow needs.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

OCTOBER 20, 2020

Necessary customizations like integrations and non-differentiating features have been outsourced to complementary engineering firms who work closely with in-house teams. Customized Services: Necessary custom microservices that tie together commodity services and link them with differentiators.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Biznology

FEBRUARY 9, 2018

All the data you gather when you use keywords to learn what your audience needs and your position against your competitors can transform the way you make products for the market and build content that influences customers to buy your products. The standard training set for Watson NLU is DBPedia ? Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JANUARY 7, 2019

Digital risk management can affect consumer trust, customer loyalty and even shareholder value. Make digital and social media training for employees a priority. Make digital risk management training part of the new employee onboarding process. Make digital risk management training part of the new employee onboarding process.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Biznology

APRIL 1, 2020

Google Cloud offers GSuite customers an enhanced version of Hangouts. People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. You can try Adobe Connect free for 90 days. Distance learning.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

OCTOBER 12, 2017

Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? They wanted to know how to identify, train, and manage SMEs for ongoing influencer marketing campaigns. How do do B2B influencer marketing. But that tactic still doesn’t answer their questions.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JANUARY 5, 2021

Manufacturers are now using these solutions to overlay virtual or special digital environments to augment design, production, training, and customer service uses. Millions of consumers are already using these types of technologies on their smartphones each day (think Snapchat filters).

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

JANUARY 8, 2020

Use of artificial Intelligence, especially in customer service through chatbots. Use of virtual reality and augmented reality, especially for training, entertainment, and advocacy. The buzz phrase “Employee Experience” (EEUx) will become real as the EEUx merges and becomes indistinguishable from the Consumer Experience (CUx).

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. Customer insights that drive better customer experiences.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

MAY 19, 2020

Use your time and resources that would have gone into events and instead reach out to customers and prospects individually. Focus less on how you can get a business to convert, and instead focus on how you can help that business survive so that you will have customers left when we get to the other side.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

SEPTEMBER 1, 2016

How do we advise authors on exactly what makes content better for your specific customers? The secret isn’t the software–it’s the trained data scientist who can identify the right features to test. Perhaps we could amass training data around sessions on your website that either result or do not result in a conversion.

Content 123

Content Buyer's Journey Training Aggregators 123

Biznology

SEPTEMBER 25, 2014

This is similar to how some in-house writers are trained in SEO writing. Review your SEO content training options. “Training your writing team” doesn’t mean sending them to a conference and telling them to “learn everything you can about SEO writing.” Create easy-to-reference SEO content guides.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

OCTOBER 14, 2019

Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers away for good. That’s of course if you allow a cyber-attack to breach your firewalls, or if you allow sensitive customer and business data to leak into the public domain. Provide cybersecurity training and education.

Practices 99

Practices Enterprise Management Business Best Practices 99

Biznology

OCTOBER 15, 2021

Given the state of the world, it’s worth noting that before we assure our clients and prospects of this, we need to be very certain ourselves that we are staying on the right side of the moral and legal line as we do everything we can to expand our audience, engage our prospects, and win our customers’ hearts. That should include training.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

JULY 19, 2021

Darius manages a team of 25 front-line customer service employees. It’s just that the bakery in her neighborhood not only made the best scones, but their job-training program for homeless young adults also had one of the best success rates in the country. CONFIDENT ORGANIZATION. NOT-CONFIDENT ORGANIZATION. He loves his job.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104