B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites. How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. The reader is left not knowing what they don’t know. Why then does the writer do it?

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 19, 2011

And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100