customer trade 
What Works - What Doesn't
NOVEMBER 8, 2021
That means reaching out to IT vendors for their take on industry trends or customer references. I certainly get the IT trade press has long since ceased being the only, or even the prime, source of information for IT buyers. That is, when I can find a human being to email.
What Works - What Doesn't
OCTOBER 5, 2021
Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Customize More Carefully. Bare lists of customer logos. Bare lists of brand name partners.
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