Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Instead of bringing the physical wheel to the event, bring a tablet and customize your own wheel game.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Marketing Insider Group

SEPTEMBER 20, 2023

How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. For marketers, ML can be the secret weapon in understanding customer behaviors.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Vision Edge Marketing

DECEMBER 13, 2022

Serving customers? A business outcome is a specific, quantifiable customer-centric result your organization must achieve in some time period in order to declare success. The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. Sound familiar? It’s a mistake.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. What is an Industrial Marketing Strategy? focusing on those your buyers use most.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Trade Press Services Newsletter

APRIL 4, 2024

The post Best Practices for Podcast Guests: How to Make a Lasting Impression appeared first on Trade Press Services. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Click here to schedule a call with one of our team members.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Tony Zambito

JANUARY 12, 2022

Slightly modifying based on assumed cultural aspects of how buyers and customers engage. In conducting buyer insights research and buyer persona development around global trade, the variety of buyer mindsets towards trade regulations varied significantly within a region. Are leaders though living in a world of assumptions?

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 240

ROI Webinar Metrics Privacy Content 240

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 211

Trade Show Social Media Display Vendors 211

The Marketing Blender

DECEMBER 20, 2023

Understanding this shift is pivotal, as it emphasizes the need for strategic, customer-centric marketing. Success in modern B2B marketing requires an in-depth understanding of customers, precise assumptions, and effective tracking. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Zoominfo

DECEMBER 15, 2020

TAM reveals revenue opportunities based on location, current customers, industry, and more. Having a database makes it easier to manage valuable information on potential leads, current customers, and future markets. Generate More Leads from Trade Shows and Events. B2B Tips for Sales, Marketing, Recruitment, and More.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Trade shows are important for businesses—but they can also be expensive.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. First launched by The Trade Desk, UID 2.0 Be proactive and put this into practice.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. What kind of products did customers buy or commit to purchasing?

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

Trade Show 208

Trade Show Buy B2B Work Management 208

Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. It’s the eye-catching custom display, branded swag, and embroidered polos — not to mention sponsorships and employee travel expenses. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up .

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

sagefrog

DECEMBER 13, 2023

After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. Facilities services businesses must cater to each customer’s distinctive needs. You must prove your value before your would-be customer signs on the dotted line.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Lead Liaison

MARCH 2, 2023

By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action). It is a good alternative to online follow-ups, for which you need access to customers’ personal details. Utilize QR codes for survey types such as CES, CSAT, NPS, and others.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Adobe Experience Cloud Blog

JUNE 10, 2020

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. It’s mostly about the image.”

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I We have got to start with the customer. I think we don’t respect consumers’ time.”

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Once a Waypoint is scanned it instantly reveals points, an optional game to deepen the experience, or a smart form to collect custom data.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Martech

JANUARY 11, 2024

Informa Tech created IIRIS, a B2B customer data platform that collates, standardizes and analyzes all of the first-party data generated by its portfolio. Now, through a majority shareholding in US-listed TechTarget, we are positioning this business firmly where the customers and the value are.” Carter, Group Chief Executive at Informa.

Marketing Proposals 81

Marketing Proposals B2B Buyer Intent Acquisitions 81

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. However, the ROI can be enormous. Descriptive names (e.g.,

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Martech

JANUARY 25, 2024

Dig deeper: How to map your selling process to the way your B2B customers buy: A case study Q: One of the common criticisms of B2B marketing is that it doesn’t focus enough on brand building and brand awareness. And the way they want to research and make purchase decisions is different from the way my generation did. Get MarTech!

Work Management 78

Work Management Marketing Management Database Marketing Lead Gen 78

Martech

MARCH 17, 2022

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. The Trade Desk already developed Unified ID 2.0 Processing.Please wait.

Ad brokers 100

Ad brokers Advertising Agencies Multi-Channel Advertisements 100

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? While Gustavson uses authenticity to talk about social responsibility, we’d argue you can apply that take to brand authenticity as a whole — showing your customers your human side. Image courtesy of Trade Coffee.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65