B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Create a one-on-one meeting space for private meetings with key people and customers.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

JULY 19, 2013

Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Start understanding your customers – create marketing personas and use them. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 18, 2013

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Survey your stakeholders. If they are, what platforms do they use?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 27, 2015

Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. If it’s still working, keep executing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

APRIL 16, 2012

Imprinted on giveaways for trade shows? Does your new logo appeal to your customers? At the least you can show the new design to a few select customers and partners. Will you have the logo embroidered on shirts? Make sure your logo will transfer to these formats. Do you plan to have your logo on a building sign? Your audience.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. ” We need to put our feet in the shoes of our existing and potential customers. We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). What did you say?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

SEPTEMBER 18, 2015

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers. Why do your customers buy from you? Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

DECEMBER 9, 2014

You don’t need to give away any trade secrets – just stick to the problems and issues that your product or service solves. When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. Now that’s marketing traction! Do you need help with start-up marketing?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Like SlideShare, anyone can follow you.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? It’s one thing, if done well, that can help your business or organization grow faster. Don’t give up if you haven’t executed your marketing plan.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 7, 2010

Goals should be measurable and achievable, such as close 100 new customers ; increase market share by 30% ; double revenues … Whatever your goals are, it’s important to keep everyone’s eyes on them and tie your marketing tactics back to them. Categories include print, web site, social networking, trade shows, etc.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. But, are you trading cost-savings for slow performance and poor support? Some developers use proprietary platforms or outdated technologies like Dreamweaver.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 12, 2010

When a product category is introduced, it’s time to educate potential customers and build awareness. Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. This is especially true for technology marketing.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JANUARY 16, 2012

Scan a QR code and view a custom landing page on their smart phone? Take it to trade shows, conferences, and presentations. Do include a call to action. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum! What do you want the reader to do? Pick up the phone and call you?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100