The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

Are we losing customers? Was the last trade show really effective? Are we losing customers? Was the last trade show really effective? Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? As I do my analysis, I think about what all the data means. What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

APRIL 30, 2013

Research and discover your target customer. Trade Shows. Planning Your Strategy. According to David, there are 5 steps to a successful lead generation program: 1. Determine and plan your approach. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat! Social Media Advertising. Direct Mail.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Research and discover your target customer. Trade Shows. Planning Your Strategy. According to David, there are 5 steps to a successful lead generation program: 1. Determine and plan your approach. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat! Social Media Advertising. Direct Mail.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

No one knows your industry and customers better than you. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

The other good thing about going to such a conference for me, is that I get dedicated time to really think through all the topics being discussed, without being interrupted for meetings, phone ringing and people walking in the office. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to How Everybody Wins with HubSpot’s Funding The Fearless Competitor, Jeff Ogden says: March 23, 2011 at 10:10 am Great post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.)

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Online training : an instructor sharing PowerPoint slides, maybe sharing the desktop screen and using arrows, circles, and other annotation tools to illustrate a point.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 9, 2010

The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. If they had bolded some of those names it would have drawn attention to that part of the copy making it easier to read and more compelling.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 22, 2012

The Customer Buying Cycle Framework. And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Inbound marketer. Create : Automation expert. Web anthropologist. Nurture : Nurturing specialist. Accelerate : Acceleration specialist. Stage 1: Education.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MARCH 12, 2009

You can also customize yourself the role if the default ones don’t fit. As you click each role, you will see different options below being checked off. For people to be able to view your calendar items they need to have “read items” checked. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. This way your Task Manager view in Outlook will show all tasks grouped by categories with higher priority tasks showing first within the categories. Now you not only have tasks associated with different action-items (follow up, call, etc.)

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100