Chris Koch

MARCH 12, 2010

Social media is raising the bar on customer intimacy. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. The theory is that every company competes in three disciplines: Customer intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

AUGUST 5, 2011

It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. There are just too many people passing through those turnstiles not to put up a sign somewhere. But let’s put this all in context. What is B2B marketing all about?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

NOVEMBER 12, 2010

That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. Push them to get lots of peer and customer recommendations and connections. Visibility.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JANUARY 15, 2010

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

NOVEMBER 13, 2009

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Listen for conversation about your company or about relevant issues for you and your customers. And there’s good reason to be terrified.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Listen for conversation about your company or about relevant issues for you and your customers. And there’s good reason to be terrified.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JANUARY 29, 2010

This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. For example, research shows that Europeans value their privacy more than Americans—meaning that their information may cost you more. Account history. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100