B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. He notices the mention and bingo – marketing touchpoint number three. Joe takes advantage of the offer and becomes a customer. One way to do so is to integrate your marketing. How does it work? The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Archimedes of Syracuse invented the lever and discovered leverage. First, you need to identify your assets.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100