WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. The three tools have much different purposes. Specifically: Social media is primarily a tool for exposure and credibility-building.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? tools, technology that has made the practice of PR more effective and transparent. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." Thankful For PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 22, 2009

More Search = More Customers. More customers = More business. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 3, 2009

Use a keyword research tool to help identify which terms to use. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Technical ability —not all that long ago, PR pros' primary tools were email and the phone.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

AUGUST 31, 2009

In the end, Jay's prescribed solution is the application of social media principles to organization learning, through what he terms "learnscapes," "platforms where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn, explain, communicate, conceptualise, tell stories, help one another, teach, serve customers, keep (..)

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Zanby provides) the richest base set of free community organization and lifestyle management tools available. net Billed as "the complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

What tools are available for cost-effectively monitoring brand conversations across social media sites? For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. How else did they get to be the winners?

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

JULY 23, 2007

tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. tools out to their teams and organizations. tools are marketing complex products and services which generally have long sales cycles. They're rolling Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Jeff contends that marketing automation systems will become required tools for any b2b "considered purchase" (i.e., The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

AUGUST 3, 2009

An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

OCTOBER 22, 2005

This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

FEBRUARY 24, 2009

Marketers need to be able to shed this jargon in order to be able to communicate effectively with customers and prospects who don't use this insider language, don't know what it means, and couldn't care less. does anyone who's not immersed in SEO know or care what " canonicalization " means?).

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

FEBRUARY 8, 2008

The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

AUGUST 13, 2009

Combining social media with email marketing holds tremendous potential, as the tools are complementary. The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. Email is permission-based interruption marketing; social media is participatory.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 4, 2007

Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

DECEMBER 1, 2008

Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

SEPTEMBER 21, 2006

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. The other version - the prospect newsletter - was designed primarily to appeal to prospects, although existing customers were welcome to sign up.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

NOVEMBER 5, 2007

The company's on-demand tools include Stun! , a hosted service that is a simple, yet powerful customer communications solution specially designed for small-to medium-sized businesses, and Bolt , a hosted service built to support the needs of large enterprises to deploy marketing, customer service and transactional messaging programs.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

AUGUST 4, 2008

Tim O'Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version. The perceived risk of a wrong decision is high.

B2B 20

B2B Tagging Comparison Case Study 20