Marketing Insider Group

OCTOBER 16, 2023

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

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Acquisitions Lead Ranking Loyalty Lead Scoring 205

DivvyHQ

APRIL 6, 2023

But we, of course, have some guidance (and a bunch of great tools) to help you in this arena. Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level!

Segmentation 83

Segmentation Tools Course Content Marketing 83

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

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Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Genroe

MARCH 21, 2024

Unlock the power of customer feedback analysis! Learn the best methods and tools to drive growth and success. The post The Ultimate Guide to Customer Feedback Analysis: Strategies, Tools & Best Practices appeared first on Genroe | Customer Experience | Net Promoter Score.

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Analysis Practices Tools Best Practices 52

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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Paid Content Distribution Cost Per Thousand Budget Programs 232

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. Hint: it’s always the year of the customer.).

Enterprise Management 130

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 130

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. As a marketing team, you need tools to help. And there is nor shortage of tools available on the market. But email marketing is not without its challenges.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Benchmark Email

DECEMBER 20, 2023

It offers a direct line to customers’ inboxes, where personalized experiences can be crafted and meaningful relationships nurtured. That’s why email marketing is pivotal.

Email Marketing 72

Email Marketing Marketing Strategy Marketing & Strategy Tools 72

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. What is its potential to drive growth, enhance customer experiences, and achieve unparalleled success?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

CMSWire

MARCH 29, 2024

How online communities, through building dialogue, support and shared learning, are resurfacing as a powerful collaborative tool for customer engagement. Continue reading.

Communities 123

Communities Tools Ad Building Loyalty 123

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Work Management 103

Work Management Marketing Management Analytics Tools 103

SmartBug Media

MAY 27, 2022

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. It’s All in the Data. Personalization.

CRM 92

CRM Tools Best Practices Loyalty 92

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Conduct a survey in the marketing department on tool preferences and process issues.

Tools 95

Tools Work Management Planning Ideal Customer Profiles 95

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Let’s dig in. What is Instagram automation?

Automation 113

Automation Tools Work Management Marketing & Strategy 113

SmartBug Media

FEBRUARY 28, 2023

Utilizing tools in Klaviyo, e-commerce brands can automate their email and SMS marketing while creating personalized shopping experiences. It provides an easy way for marketers to view important data, pull key insights, and customize messaging for the best results. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105

CMSWire

MARCH 27, 2024

Conversational intelligence offers businesses the tools to create more nuanced, context-aware dialogues with their customers. Continue reading.

Conversion 127

Conversion Tools Customer Satisfaction Business 127