customer target 
Zoominfo
JANUARY 27, 2021
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.
Zoominfo
NOVEMBER 30, 2021
Scenario Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution.
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Zoominfo
JANUARY 11, 2021
Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. What is a Customer Profile? How do they compare to buyer personas?
DivvyHQ
APRIL 6, 2023
Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level! If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it.
DivvyHQ
OCTOBER 25, 2022
It's hard for companies to be successful if they are regularly losing customers. So when a customer leaves, you have to find ways to win them back. Producing and delivering targeted content to this audience definitely helps in this case, as it can directly address their concerns.
xiQ
MARCH 31, 2023
The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. Who to Target? Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos.
Advertiser: ZoomInfo
In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Leveraging intent data.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.
Advertiser: ZoomInfo
Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts. Let’s introduce gifting.
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