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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust."

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Here are seven reasons every business needs to be on Twitter.

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Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. tags: social media marketing email marketing Aquent marketing talent icerocket tags: social media marketing email marketing Aquent marketing talent Contact Tom Pick: tomATwebmarketcentralDOTcom.

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. At least that's my take; what do you think? ** technorati tags: MarketingSherpa email marketing social media search marketing b2b Dell Twitter direct response del.icio.us Social Tagging Web Marketing.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." Social Tagging. Tags: Web 2.0

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Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Social Tagging. Social Tagging.