Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. A well-executed customer engagement strategy can foster brand growth and loyal customers.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JUNE 25, 2019

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Steve Olenski recently questioned if customer service is the same as CX. ” Image credit: Kenn W.

Rules 229

Rules Optimization Cable Gartner 229

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Just be sure to do it right (soooo many people do it wrong).

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. How do you know your tactics are working? Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

DECEMBER 17, 2021

Strategic revenue marketing can help you learn more about your customers and get to know them better. These tactics can be used repeatedly based on which channels and campaigns bring in the best leads, ensuring that the results will be consistently successful. Increase Customer Satisfaction. Know Your Audience.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Yet, many B2B sales approaches involve high-pressure tactics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MARCH 30, 2024

Here’s a look at a few time-tested core tactics to use. That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Create Your Core Message Before you start spreading the word, get your core messaging (a.k.a.,

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

DECEMBER 20, 2022

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. The key idea here is to ensure branding consistency between your event marketing elements and the brand elements on your website, social media, and other customer touchpoints. Stand Together for a Worthy Cause.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. For lead generation, an eBook may be one tactic. The best consultants aren’t simply order-takers, but contributors and collaborators on strategy and tactics, bringing new insights and ideas to the conversation.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Stay in front of potential customers by posting regular updates and engaging with your audience. Image Source: eMarketer.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. But because it’s also an expensive tactic, most companies spend at least 20% of their total marketing budgets on events, and many spend half or more of all their marketing budgets there. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

APRIL 20, 2010

What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Smith prsents a helpful list of tactics for using email marketing the one “right way.&#. How has email marketing changed in the last few years? Seed this on Newsvine.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MAY 12, 2020

But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. For your customers, help them understand how to get more out of what they’ve already bought from you. One key tactic is search marketing. Buyers Are Focused on Immediate Needs.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Companies require high-quality leads that have solid potential to be converted into customers. This post details seven of the best tactics to generate B2B leads.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

JANUARY 28, 2011

Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# Where do image ads fit in the mix?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Guest post by Natasha Lane. Image credit: ChowNow.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Where can you spread your content to maximize exposure? Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JUNE 17, 2021

This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Customers and prospects should have a general idea of what the business is about. Highlight impeccable customer service through branding. Their entire function is to align the customer with the company.

Paid Search Agency 195

Paid Search Agency Brand Identity Branding Companies 195

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

OCTOBER 15, 2021

About 62% of Millennial and Gen Z customers are more likely to purchase sustainable goods over environmentally degrading versions. You can help companies stay on top of market trends by enhancing the efficiency of their sustainable marketing tactics. It creates an exigence, pushing consumers to alter their actions and habits.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

JULY 14, 2020

However—36% said they were focused on growing trust from customers, and 32% plan to offer new products and packages. Pandemic times are encouraging businesses to refocus on customer retention , and revisit plans about where future growth will come from. Ops Changes Aren’t All About COVID (But Mostly Are).

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Consumer comments have (often far) more weight than paid ads.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

DECEMBER 13, 2022

Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively , ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly. Recruit only when you really need to.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Rather than bombarding potential buyers with banners and TV ads, inbound marketing approaches and connects with prospective customers through useful material and content.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: . Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 16, 2011

Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. It can help you reach more customers, boost your conversions, and most importantly, build trust. Treat your customers like real people.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

JUNE 14, 2022

Or they may embrace “flavor of the month” sales tactics. In addition, it helps your potential customers feel better about your future relationship. Accomplishing both will help the customer feel like you’ve fully prepared for your time with them. However, it’s necessary to keep the customer interested without being forceful.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Then customize your video with colors, fonts, transitions, and more. The events of 2021 have forced marketers and entrepreneurs to be agile.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

MARCH 10, 2020

So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Customization is another important element. Contests are an excellent tactic for encouraging audience engagement. Be authentic when engaging with potential customers on social media.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

MAY 4, 2021

Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. Per James, “I always joke, we have a little bit of a different model: we raise money from our customers and we call it revenue.”). Year founded: 2016. The Inspiration.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

JANUARY 10, 2010

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Favorite snip: “ Frank Eliason, director of digital care at Comcast…drew hearty laughter when he described the cable giant as being known for its customer service.

Twitter 100

Twitter Tactics Tools Tips 100