Stop Survey Begging: 4 Tips to Improve Your Customer Feedback
CMSWire
FEBRUARY 26, 2024
Survey begging is the bias that results from employees (subconsciously or consciously) affecting customers' answers to your survey. Continue reading.
customer survey 
Building Winning Customer Satisfaction (CSAT) Surveys
CMSWire
MARCH 8, 2024
The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. Continue reading.
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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo
Zoominfo
FEBRUARY 15, 2023
To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.
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Making Customer Surveys Great Again
Navigate the Channel
NOVEMBER 16, 2023
In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. Craft open-ended questions for deeper customer feedback.
Salesforce’s 8th State of Marketing Report
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.
Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers
KoMarketing Associates
AUGUST 27, 2020
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Approximately 72% also said that it will be “extremely important” to connect with new customers and prospects over the same time period.
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Survey at-risk customers
Zoominfo
MARCH 8, 2022
Scenario Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation.
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Survey: Most Marketers Planning to Use Customer Journey Maps in the Future
KoMarketing Associates
OCTOBER 15, 2020
Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Making Strides in Personalizing the Customer Experience.
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What Is a Customer Satisfaction Survey? Importance, Types, and Tips
Salesforce Marketing Cloud
APRIL 4, 2024
How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. After all, insight about the customer experience is critical. You can’t measure customer satisfaction without it. Let’s look at how you can get the most out of a customer satisfaction survey.
What Consumers Are Saying About ESG – And What That Means for Your Business
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In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust.
3 Ways Customer Surveys Can Improve Your Business
Benchmark Email
FEBRUARY 23, 2023
Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine.
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What’s New with HubSpot’s Customer Surveys and Dashboards [2023 Update]
SmartBug Media
APRIL 12, 2023
HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?
Survey: 39% of CMOs to Increase Sales of Products to Existing Customers
KoMarketing Associates
MARCH 2, 2021
Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Marketers and The Potential of Existing Customers.
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Survey: Marketers May Benefit from Building More Trusting Customer Relationships
KoMarketing Associates
MARCH 3, 2020
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% Delivering a Consistent Customer Experience. This is compared to 21.3%
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Survey: 47% of Marketers Only ‘Somewhat Successful’ At Achieving Goals Customer Experience
KoMarketing Associates
NOVEMBER 26, 2019
Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.
Customer Surveys 159
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Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content
KoMarketing Associates
MAY 14, 2020
B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.
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Surprising Results in Customer Data Platform Survey
Customer Experience Matrix
DECEMBER 19, 2017
The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Let’s start with the general state of customer facing systems. I’ve compared these results below with several other surveys that asked similar questions. Not so much.
7 Different Ways You Can Use Customer Surveys
Benchmark Email
OCTOBER 27, 2020
Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry.
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Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX
KoMarketing Associates
APRIL 2, 2019
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.
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Survey: Most B2B Marketers Say Their Company ‘Appropriately’ Prioritizes Customer Retention
KoMarketing Associates
OCTOBER 1, 2019
Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success.
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Survey: Website Speed May Impact Marketers’ Ability to Influence Customers
KoMarketing Associates
MAY 10, 2019
Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.
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Writing the Perfect Customer Feedback Survey Invitation
Genroe
NOVEMBER 27, 2019
Getting high response rates for your customer feedback survey starts with creating an effective customer feedback survey invitation. You need an initiation body that makes people want to start the survey. The post Writing the Perfect Customer Feedback Survey Invitation appeared first on Genroe.
Survey: Agency Marketers Excelling in Providing Valuable Content to Customers
KoMarketing Associates
SEPTEMBER 24, 2019
As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.
Survey on Customer Data Management - Please Help!
Customer Experience Matrix
OCTOBER 26, 2016
I'm working with MarTech Advisor on a survey to understand the state of customer data management. If you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help. You'll get a copy of the final report and my gratitude.
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Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions
KoMarketing Associates
MAY 14, 2018
Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.
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Survey: Personalized Customer Experiences Are Top Priority for Marketers
KoMarketing Associates
MAY 15, 2018
Marketers are continuously working to improve the customer experience, and new research suggests that they are making it a top business objective. The Data and Marketing Association and the Winterberry Group recently came together to survey marketers on how focused they are on the customer experience.
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Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX
KoMarketing Associates
MARCH 21, 2018
Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. B2B Marketers and the Customer Experience.
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Survey Shows Customers Value Honest, Friendly Social Media Marketing
KoMarketing Associates
JULY 12, 2017
Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media.
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Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision
KoMarketing Associates
OCTOBER 23, 2018
SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. Marketers and the Budget for Social Media.
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script | B2B
JUNE 15, 2021
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. That’s my take on a survey by Typeset and Mantis Research.
Survey: 3% of Customers Describe Marketing Emails as Personalized
KoMarketing Associates
JANUARY 12, 2017
Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. However, just 3 percent of customers describe their emails as “personalized.”. The Use of AI in B2B Marketing.
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123 Survey: 40 Percent of Customers Prefer Informational Marketing Emails
KoMarketing Associates
SEPTEMBER 13, 2017
As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.
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Survey: 36% of Marketers Struggle to Capture the Attention of Customers
KoMarketing Associates
AUGUST 14, 2018
SurveyMonkey recently conducted a survey looking at marketing messages and discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers. However, there are known ways to break through the noise and stand out to customers, according to the report.
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How to Use Surveys at Every Stage of the Funnel to Drive a Better Customer Experience
Adobe Experience Cloud Blog
MAY 6, 2019
Personalization is not a new concept, though only recently has it become the standard customers expect from digital services. There’s no doubt about the ROI of personalizing lead and customer communication. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post. Simple as that.
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How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%
ClickZ
DECEMBER 9, 2019
30-second summary: Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Revising the customer feedback process. There was simply too much data and not enough time fully understand it.
3 Ways Customer Surveys Can Improve Your Business
BenchmarkONE
AUGUST 16, 2019
Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine. Surveys can help you customize your product. So what did we walk away with?
The Best Customer Survey Tools for Small Business
Genroe
MAY 29, 2020
Every business, and I mean every business, needs to collect and use customer feedback. For a number of reasons small businesses mistakenly think they don’t need to run customer surveys. But when you do decide to get serious about really understanding what your customers think, which customer survey tool should you use?
Making Customer Surveys Great Again
Navigate the Channel
JULY 17, 2018
Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. Ask questions that give your customers a chance to share their feelings and beliefs.
Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017
KoMarketing Associates
JANUARY 10, 2018
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.
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166 How customer surveys can affect customer purchase behaviors
Genroe
NOVEMBER 11, 2019
The number and range of customer feedback surveys being undertaken by organisations wanting to understand how their customer’s feel about the organisation and its product is substantial. However, customer satisfaction surveys have a little bit of quantum mechanics in them!
Train, Survey, and Upsell Your Customers with a Post-sale Nurture Campaign
ActiveDEMAND
JUNE 16, 2020
Marketing automation with ActiveDEMAND can be used to create a smart drip campaign that trains customers and helps them get value out of a relationship with your company. You have multiple customer contacts per deal. Hit common early pain points for new customers. Survey early so you can better understand your customers.
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Collect Customer Feedback on Your Website With These 7 Tips
Optinmonster
MARCH 21, 2024
Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?
Are These the Worst (Real) Customer Survey Questions You’ve Seen?
Genroe
JUNE 11, 2019
There are plenty of bad customer satisfaction surveys and plenty more bad customer satisfaction survey questions but today were looking at the worst mistakes we see made when writing survey questions. The post Are These the Worst (Real) Customer Survey Questions You’ve Seen? Something […].
The Customer Survey Questions Experts use, with 149 samples
Genroe
FEBRUARY 10, 2019
Customer surveys and customer survey questions come in many shapes and sizes and it can be confusing which you should use. But help is at hand: there are only three types of customer survey question you will ever need. In this post we’ll examine each question type, how it should be used and provide examples.…
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